{"id":1099,"date":"2025-09-04T20:18:38","date_gmt":"2025-09-04T20:18:38","guid":{"rendered":"https:\/\/startafoodstory.com\/?page_id=1099"},"modified":"2026-04-08T09:04:45","modified_gmt":"2026-04-08T09:04:45","slug":"mastering-food-innovation","status":"publish","type":"page","link":"https:\/\/startafoodstory.com\/nl\/mastering-food-innovation\/","title":{"rendered":"Mastering Food Innovation"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.4″ background_color=”#fcd21d” background_image=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/09\/circle-background-pattern.png” custom_padding=”|||” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]

Impact by design<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#353740″ header_font_size=”60px” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”|||” animation_style=”fade” header_font_size_tablet=”60px” header_font_size_phone=”44px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]

Mastering\u00a0<\/span><\/span><\/h1>\n

Food Innovation<\/span><\/h1>\n

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Impact by design
<\/span><\/h2>\n

The ultimate guide to breakthrough innovations in the food industry. In a world where the food industry is constantly evolving, innovation is no longer optional, it is a necessity. Mastering Food Innovation offers a powerful combination of inspiration, strategy and practical tools to take your ideas to the next level. Whether you’re an entrepreneur with big dreams, an innovator within a multinational or a start-up aiming to make a difference, this book guides you step-by-step in creating innovations that have a real impact.<\/span><\/p>[\/et_pb_text][et_pb_button button_url=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/07\/MASTERING-FOOD-INNOVATION-Impact-by-Design-PREVIEW.pdf” button_text=”Preview pages” button_alignment=”center” _builder_version=”4.27.4″ custom_button=”on” button_text_size=”26px” button_text_color=”#747d88″ button_border_width=”4px” button_border_color=”#747d88″ button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|on||on|” button_icon=”E||divi||400″ button_icon_color=”#fcd21d” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” button_text_color_hover=”#747d88″ button_border_color_hover=”#747d88″ button_letter_spacing_hover=”2px” button_bg_color_hover=”rgba(0,0,0,0)” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#747d88″ button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#747d88″ button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on|desktop” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#fdc21d” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|700||on|||||” header_2_text_color=”#fcd21d” header_2_font_size=”44px” header_2_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]

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Insights from leading innovators with profitable business models for sustainable growth.<\/span><\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Food Innovation Journey” use_icon=”on” font_icon=”||fa||900″ icon_color=”#fcd21d” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” animation_delay=”100ms” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]

A proven Food Innovation Journey to navigate through the innovation process.<\/span><\/span><\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Tools” use_icon=”on” font_icon=”||divi||400″ icon_color=”#fcd21d” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” animation_delay=”200ms” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]

Practical tools to move quickly from idea to execution.<\/span><\/span><\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/startafoodstory.com\/shop\/” button_text=”Get your copy” button_alignment=”center” _builder_version=”4.27.4″ custom_button=”on” button_text_color=”#fcd21d” button_border_width=”4px” button_border_color=”#fcd21d” button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|on||on|” button_icon=”E||divi||400″ animation_style=”fade” button_text_color_hover=”#ffffff” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”2px” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#ffffff” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ theme_builder_area=”post_content” specialty=”on” _builder_version=”4.27.4″ _module_preset=”default”][et_pb_column type=”1_2″ specialty_columns=”2″ theme_builder_area=”post_content”][et_pb_row_inner _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” custom_margin=”||30px|” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]

Product Features<\/h2>[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”left” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]

Master advanced tools and strategic perspectives designed to elevate your Food Innovation Journey.
From visionary concept to market success.<\/p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content” column_structure=”1_2,1_2″][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″ theme_builder_area=”post_content”][et_pb_blurb title=”ISBN 9789083557205″ use_icon=”on” font_icon=”||fa||900″ icon_color=”#747d88″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat||||” header_text_color=”#747d88″ header_font_size=”18px” custom_margin=”40px||0px|” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_blurb][et_pb_blurb title=”340 pages” use_icon=”on” font_icon=”||fa||900″ icon_color=”#747d88″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat||||” header_text_color=”#747d88″ header_font_size=”18px” custom_margin=”10px|||” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_blurb][et_pb_blurb title=”English” use_icon=”on” font_icon=”||fa||900″ icon_color=”#747d88″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat||||” header_text_color=”#747d88″ header_font_size=”18px” custom_margin=”10px|||” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_blurb][et_pb_blurb title=”May 30, 2025″ use_icon=”on” font_icon=”||fa||400″ icon_color=”#747d88″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat||||” header_text_color=”#747d88″ header_font_size=”18px” custom_margin=”10px|||” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” type=”1_2″ theme_builder_area=”post_content”][et_pb_blurb title=”Worldwide available via Amazon” url=”https:\/\/a.co\/d\/4dvuudx” use_icon=”on” font_icon=”||fa||400″ icon_color=”#747d88″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat||||” header_text_color=”#747d88″ header_font_size=”18px” custom_margin=”10px||30px|||” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” global_colors_info=”{}” theme_builder_area=”post_content”]

Pick one close to you for speedy delivery\u00a0Australia<\/a>, Canada<\/a>, France<\/a>, Germany<\/a>, Italy<\/a>, Japan<\/a>, Netherlands<\/a>, Poland<\/a>, Spain<\/a>, Sweden<\/a>, UK<\/a> & United States.<\/a><\/p>[\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_blurb title=”Available at other retailers” url=”https:\/\/a.co\/d\/4dvuudx” use_icon=”on” font_icon=”||fa||900″ icon_color=”#747d88″ icon_placement=”left” image_icon_width=”16px” content_max_width=”650px” _builder_version=”4.27.4″ header_font=”Montserrat||||” header_text_color=”#747d88″ header_font_size=”18px” custom_margin=”10px||30px|||” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” icon_font_size=”16px” global_colors_info=”{}” theme_builder_area=”post_content”]

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For all the crazy food innovators, rebels, impactors working towards making the food world a better place for everyone.<\/em><\/p>\n

Mary van Hoek-Hendriks
Innovator, Author, Impactor<\/span><\/p>\n

<\/span><\/p>[\/et_pb_text][et_pb_button button_url=”https:\/\/startafoodstory.com\/about-mary” button_text=”about the author” button_alignment=”center” _builder_version=”4.27.4″ custom_button=”on” button_text_color=”#f7f7f7″ button_border_width=”4px” button_border_color=”#f7f7f7″ button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|on||on|” button_icon=”E||divi||400″ button_icon_color=”#fcd21d” animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” button_text_color_hover=”#747d88″ button_border_color_hover=”#747d88″ button_letter_spacing_hover=”2px” button_bg_color_hover=”rgba(0,0,0,0)” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#747d88″ button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” 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recommended by<\/h2>[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]

Innovation Veterans, Impact Investors and Entrepreneurs in the field of food, innovation and sustainability.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Maurits Groen” job_title=”Entrepreneur” portrait_url=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/09\/Maurits-Groen.jpg” _builder_version=”4.27.4″ _module_preset=”default” body_font=”Montserrat||||||||” author_font=”Montserrat|700|||||||” position_font=”Montserrat||||||||” global_colors_info=”{}”]

If you\u2019re serious about reshaping the future of food, this book needs to be your go-to manual. Packed with actionable advice and inspiration towards a healthy and sustainable future.<\/em><\/p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Shawn Harris” job_title=”Entrepreneur & Investor” portrait_url=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/09\/Shawn-Harris-Jelle-Draper.jpg” _builder_version=”4.27.4″ _module_preset=”default” body_font=”Montserrat||||||||” author_font=”Montserrat|700|||||||” position_font=”Montserrat||||||||” global_colors_info=”{}”]

Mary offers a fresh perspective on how to navigate the complexities of making food innovations a reality.<\/em><\/p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Costas Papaikonomou” job_title=”Innovation Veteran” portrait_url=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/09\/Costas-Papaikonomou.jpg” _builder_version=”4.27.4″ _module_preset=”default” body_font=”Montserrat||||||||” author_font=”Montserrat|700|||||||” position_font=”Montserrat||||||||” global_colors_info=”{}”]

Mary has written a guide that bridges the gap between creativity and execution. A game-changer for the food industry.<\/span><\/p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/a.co\/d\/4dvuudx” button_text=”Get your copy” button_alignment=”center” _builder_version=”4.27.4″ custom_button=”on” button_text_color=”#fcd21d” button_border_width=”4px” button_border_color=”#fcd21d” button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|on||on|” button_icon=”||fa||900″ button_icon_color=”#fcd21d” animation_style=”fade” button_text_color_hover=”#ffffff” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”2px” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” 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in close collaboration<\/h2>[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#f7f7f7″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]

Mastering Food Innovation includes inspiring innovation journeys of trailblazing people, brands and organisations.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_6,1_6,1_6,1_6,1_6,1_6″ use_custom_gutter=”on” gutter_width=”2″ admin_label=”Other Recent Works Area” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”80%” use_custom_width=”on” width_unit=”off” global_colors_info=”{}”][et_pb_column type=”1_6″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/11\/Foodmaker.jpg” alt=”Foodmaker – Mastering Food Innovation” title_text=”Foodmaker – Mastering Food Innovation” url=”https:\/\/www.linkedin.com\/pulse\/bouncing-ideas-building-legacies-meet-design-fools-startafoodstory-8nwtc” url_new_window=”on” use_overlay=”on” overlay_icon_color=”#353740″ 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In the media<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”CHANGE INC.” job_title=”January 2026″ portrait_url=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/01\/Logo-Change-Inc-vierkant.jpg” _builder_version=”4.27.4″ _module_preset=”default” body_font=”Montserrat||||||||” author_font=”Montserrat|700|||||||” position_font=”Montserrat||||||||” global_colors_info=”{}”]

Mary van Hoek-Hendriks emphasises that food innovation is about more than launching new products. It requires collaboration, testing in real-life contexts and a strong business case.<\/em><\/p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Wageningen World” job_title=”December 2025″ portrait_url=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/12\/WUR_favicon_180x180px_2025.png” _builder_version=”4.27.4″ _module_preset=”default” body_font=”Montserrat||||||||” author_font=”Montserrat|700|||||||” position_font=”Montserrat||||||||” global_colors_info=”{}”]

This book offers practical and strategic advice to food industry professionals, from start-up entrepreneurs to innovators working in multinational companies.\u00a0<\/em><\/p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Food Inspiration” job_title=”November 2025″ portrait_url=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/11\/Logo-Food-Inspiration.png” _builder_version=”4.27.4″ _module_preset=”default” body_font=”Montserrat||||||||” author_font=”Montserrat|700|||||||” position_font=”Montserrat||||||||” custom_padding=”34px|||||” global_colors_info=”{}”]

Mary van Hoek-Hendriks is what you would call an authority in the field of food innovation.<\/em><\/p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”EVMI” job_title=”October 2025″ portrait_url=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/11\/evmi_logo.jpg” _builder_version=”4.27.4″ _module_preset=”default” body_font=”Montserrat||||||||” author_font=”Montserrat|700|||||||” position_font=”Montserrat||||||||” global_colors_info=”{}”]

Food Innovator Mary van Hoek-Hendriks is living proof that \u201cyou miss every shot you don\u2019t take\u201d and that \u201cevery experience counts\u201d.\u00a0<\/em><\/p>[\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Food Industry Magazine” job_title=”September 2025″ portrait_url=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/11\/vakbladvoedingsindustrie_logo.jpg” _builder_version=”4.27.4″ _module_preset=”default” body_font=”Montserrat||||||||” author_font=”Montserrat|700|||||||” position_font=”Montserrat||||||||” global_colors_info=”{}”]

Successful innovation calls for a fool, a court jester. Someone who walks into closed doors and still gets back up. Mary van Hoek\u2013Hendriks is that person.\u00a0<\/em><\/p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/startafoodstory.com\/media\/” button_text=”interviews & articles” button_alignment=”center” _builder_version=”4.27.4″ custom_button=”on” button_text_color=”#fcd21d” button_border_width=”4px” button_border_color=”#fcd21d” button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|on||on|” button_icon=”||fa||900″ button_icon_color=”#fcd21d” animation_style=”fade” button_text_color_hover=”#ffffff” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”2px” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#747d66″ button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#747d66″ button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” button_icon_color__hover_enabled=”on|hover” button_icon_color__hover=”#747d66″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_fullwidth_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Start-a-Food-Story-Logo-wit-1.png” title_text=”Mastering Food Innovation – Mary van Hoek-Hendriks” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” background_image=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/09\/Mastering-Food-Innovation-Mary-van-Hoek-Hendriks.jpg” sticky_enabled=”0″][\/et_pb_fullwidth_image][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Impact by designMastering\u00a0 Food Innovation Impact by design The ultimate guide to breakthrough innovations in the food industry. In a world where the food industry is constantly evolving, innovation is no longer optional, it is a necessity. Mastering Food Innovation offers a powerful combination of inspiration, strategy and practical tools to take your ideas to […]<\/p>\n","protected":false},"author":1,"featured_media":1456,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-1099","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nMastering Food Innovation - Start a Food Story<\/title>\n<meta name=\"description\" content=\"Discover the Mastering Food Innovation book by Mary van Hoek-Hendriks. 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