[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.4″ custom_padding=”0px|0px|0px|0px” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.27.4″ background_color=”#fcd21d” background_image=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/09\/circle-background-pattern.png” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_padding=”0px||0px|” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”10%|8%|10%|8%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n
interviews, book reviews, articles<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||40px|” animation_style=”fade” header_font_tablet=”Montserrat|700||on|||||” header_font_phone=”Montserrat|700||on|||||” header_font_last_edited=”on|desktop” header_font_size_tablet=”60px” header_font_size_phone=”44px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ background_image=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/08\/Mary-6-scaled.jpg” parallax=”on” custom_padding=”|||” background_last_edited=”on|phone” parallax_phone=”off” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-07-at-13.27.16.jpg” alt=”Mastering Food Innovation in the Media” title_text=”Mastering Food Innovation in the Media” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Team Member Section” _builder_version=”4.27.4″ custom_padding=”110px||60px|” global_colors_info=”{}”][et_pb_row column_structure=”1_5,1_5,1_5,1_5,1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”FoodPersonality” job_title=”April 2026″ portrait_url=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/FP-1.jpg” _builder_version=”4.27.4″ _module_preset=”default” body_font=”Montserrat||||||||” author_font=”Montserrat|700|||||||” position_font=”Montserrat||||||||” global_colors_info=”{}”]<\/p>\n
Mary van Hoek-Hendriks is an unconventional yet analytical food innovator, known for her curiosity and non-conformist approach.<\/em><\/p>\n [\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Wageningen World” job_title=”December 2025″ portrait_url=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/12\/WUR_favicon_180x180px_2025.png” _builder_version=”4.27.4″ _module_preset=”default” body_font=”Montserrat||||||||” author_font=”Montserrat|700|||||||” position_font=”Montserrat||||||||” global_colors_info=”{}”]<\/p>\n This book offers practical and strategic advice to food industry professionals, from start-up entrepreneurs to innovators working in multinational companies.\u00a0<\/em><\/p>\n [\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Food Inspiration” job_title=”November 2025″ portrait_url=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/11\/Logo-Food-Inspiration.png” _builder_version=”4.27.4″ _module_preset=”default” body_font=”Montserrat||||||||” author_font=”Montserrat|700|||||||” position_font=”Montserrat||||||||” custom_padding=”10px|||||” global_colors_info=”{}”]<\/p>\n Mary van Hoek-Hendriks is what you would call an authority in the field of food innovation.<\/em><\/p>\n [\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”EVMI” job_title=”October 2025″ portrait_url=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/11\/evmi_logo.jpg” _builder_version=”4.27.4″ _module_preset=”default” body_font=”Montserrat||||||||” author_font=”Montserrat|700|||||||” position_font=”Montserrat||||||||” global_colors_info=”{}”]<\/p>\n Food Innovator Mary van Hoek-Hendriks is living proof that \u201cyou miss every shot you don\u2019t take\u201d and that \u201cevery experience counts\u201d.\u00a0<\/em><\/p>\n [\/et_pb_testimonial][\/et_pb_column][et_pb_column type=”1_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_testimonial author=”Food Industry Magazine” job_title=”September 2025″ portrait_url=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/11\/vakbladvoedingsindustrie_logo.jpg” _builder_version=”4.27.4″ _module_preset=”default” body_font=”Montserrat||||||||” author_font=”Montserrat|700|||||||” position_font=”Montserrat||||||||” global_colors_info=”{}”]<\/p>\n Successful innovation calls for a fool, a court jester. Someone who walks into closed doors and still gets back up. Mary van Hoek\u2013Hendriks is that person.\u00a0<\/em><\/p>\n [\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Latest Work Section” _builder_version=”4.27.4″ background_color=”#f7f7f7″ background_image=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/09\/circle-background-pattern.png” custom_padding=”110px||110px|” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” 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animation_intensity_slide=”4%” link_option_url_new_window=”on” hover_enabled=”0″ locked=”off” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n According to innovation expert Mary van Hoek-Hendriks<\/span><\/span>, successful innovation requires a ‘design fool’: someone with courage and perseverance. What makes this fool so important? What stands out about today\u2019s innovations? 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padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/05\/Supermarkt-Team-Mary-van-Hoek-Hendriks-banner.png” alt=”Supermarkt Team – Mary van Hoek-Hendriks” title_text=”Supermarkt Team – Mary van Hoek-Hendriks” url=”https:\/\/startafoodstory.com\/supermarktteam\/” url_new_window=”on” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ custom_margin=”|||” custom_padding=”|||” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”6%” animation_starting_opacity=”100%” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”140px” padding_top_2=”0px” padding_left_1=”10%” admin_label=”Feature Section” module_class=” et_pb_specialty_fullwidth” _builder_version=”4.16″ background_color=”#f7f7f7″ inner_width=”100%” inner_width_tablet=”100%” inner_width_phone=”100%” inner_width_last_edited=”on|desktop” inner_max_width=”100%” inner_max_width_tablet=”100%” inner_max_width_phone=”100%” inner_max_width_last_edited=”on|desktop” custom_margin=”|||” custom_padding=”0px|||” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_color=”#ffffff” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” padding_left__hover=”10%” padding_top__hover=”140px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_row_inner use_custom_gutter=”on” make_equal=”on” admin_label=”Feature Titile” _builder_version=”4.27.4″ max_width=”75%” custom_margin=”|||” custom_padding=”||10px|” link_option_url=”https:\/\/www.change.inc\/transities\/voedsel-transitie\/de-succesfactoren-van-duurzame-foodinnovatie-kom-achter-je-laptop-vandaan” link_option_url_new_window=”on” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” header_2_font_size_tablet=”42px” header_2_font_size_phone=”42px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”left” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” link_option_url=”https:\/\/www.foodpersonality.nl\/personality-s\/personalitys\/20042\/mary-van-hoek-hendriks-ik-kan-gewoonweg-niet-normaal-door-een” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n Mary van Hoek-Hendriks: \u201cI simply cannot walk through a supermarket like a normal person.\u201d Mary van Hoek-Hendriks is an unconventional yet analytical food innovator, known for her curiosity and non-conformist approach. Her career spans product development, innovation, and education, from industry roles to shaping future talent. She is the author of Mastering Food Innovation \u2013 Impact by Design and founder of Start a Food Story. Driven by fascination for food and a relentless urge to explore, she connects creativity, strategy, and real-world impact.<\/p>\n [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” admin_label=”Features” _builder_version=”4.16″ max_width=”75%” custom_margin=”|||” custom_padding=”|||” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_blurb title=”April 2026″ use_icon=”on” font_icon=”||fa||900″ icon_color=”#fcd21d” image_icon_width=”48px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” 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padding_top_1=”140px” padding_top_2=”0px” padding_left_1=”10%” admin_label=”Feature Section” module_class=” et_pb_specialty_fullwidth” _builder_version=”4.16″ background_color=”#f7f7f7″ inner_width=”100%” inner_width_tablet=”100%” inner_width_phone=”100%” inner_width_last_edited=”on|desktop” inner_max_width=”100%” inner_max_width_tablet=”100%” inner_max_width_phone=”100%” inner_max_width_last_edited=”on|desktop” custom_margin=”|||” custom_padding=”0px|||” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_color=”#ffffff” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” padding_left__hover=”10%” padding_top__hover=”140px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_row_inner use_custom_gutter=”on” make_equal=”on” admin_label=”Feature Titile” _builder_version=”4.27.4″ max_width=”75%” custom_margin=”|||” custom_padding=”||10px|” link_option_url=”https:\/\/www.change.inc\/transities\/voedsel-transitie\/de-succesfactoren-van-duurzame-foodinnovatie-kom-achter-je-laptop-vandaan” link_option_url_new_window=”on” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” header_2_font_size_tablet=”42px” header_2_font_size_phone=”42px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”left” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” link_option_url=”https:\/\/forwardfooding.com\/blog\/foodtech-trends-and-insights\/foodtech-500-ambassadors-weigh-in-foodtech-trends\/” link_option_url_new_window=”on” locked=”off” global_colors_info=”{}”]<\/p>\n As a FoodTech 500 Ambassador, Mary van Hoek-Hendriks shares her perspective on a sector in transition: \u201cIncremental innovation should be profitable from day one, intentionally funding the moonshots that shape the future. Revenue and ambition don\u2019t have to be in tension, but they do need to be managed deliberately. Hype creates momentum, but it\u2019s maturity that ultimately delivers real impact.\u201d<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” admin_label=”Features” _builder_version=”4.16″ max_width=”75%” custom_margin=”|||” custom_padding=”|||” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_blurb title=”April 2026″ use_icon=”on” font_icon=”||fa||900″ icon_color=”#fcd21d” image_icon_width=”48px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”fade” animation_direction=”bottom” icon_font_size=”48px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_blurb title=”English” use_icon=”on” font_icon=”||fa||900″ icon_color=”#fcd21d” image_icon_width=”48px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”20%” icon_font_size=”48px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Foodtech-500-Ambassador-Mary-van-Hoek-Hendriks.webp” alt=”Foodtech 500 Ambassador Mary van Hoek-Hendriks” title_text=”Foodtech 500 Ambassador Mary van Hoek-Hendriks” url=”https:\/\/forwardfooding.com\/blog\/foodtech-trends-and-insights\/foodtech-500-ambassadors-weigh-in-foodtech-trends\/” url_new_window=”on” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ custom_margin=”|||” custom_padding=”|||” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”6%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ make_equal=”on” use_custom_gutter=”on” gutter_width=”1″ specialty=”on” padding_top_1=”140px” padding_top_2=”0px” padding_left_1=”10%” admin_label=”Feature Section” module_class=” et_pb_specialty_fullwidth” _builder_version=”4.16″ background_color=”#f7f7f7″ inner_width=”100%” inner_width_tablet=”100%” inner_width_phone=”100%” inner_width_last_edited=”on|desktop” inner_max_width=”100%” inner_max_width_tablet=”100%” inner_max_width_phone=”100%” inner_max_width_last_edited=”on|desktop” custom_margin=”|||” custom_padding=”0px|||” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_color=”#ffffff” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” padding_left__hover=”10%” padding_top__hover=”140px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_row_inner use_custom_gutter=”on” make_equal=”on” admin_label=”Feature Titile” _builder_version=”4.27.4″ max_width=”75%” custom_margin=”|||” custom_padding=”||10px|” link_option_url=”https:\/\/www.change.inc\/transities\/voedsel-transitie\/de-succesfactoren-van-duurzame-foodinnovatie-kom-achter-je-laptop-vandaan” link_option_url_new_window=”on” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” header_2_font_size_tablet=”42px” header_2_font_size_phone=”42px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”left” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n Mary van Hoek-Hendriks shares key success factors for sustainable food innovations and explains that food innovation goes beyond product development and often requires rethinking entire value chains. Sustainable innovation only succeeds when creativity, market potential and practical execution come together.<\/p>\n [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” admin_label=”Features” _builder_version=”4.16″ max_width=”75%” custom_margin=”|||” custom_padding=”|||” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_blurb title=”January 2026″ use_icon=”on” font_icon=”||fa||900″ icon_color=”#fcd21d” image_icon_width=”48px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”fade” 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header_font=”||||||||” max_width=”700px” module_alignment=”left” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n Food innovation is the driving force behind renewal in our food system. But what are the do\u2019s and don\u2019ts? Mary van Hoek-Hendriks has been active in the field for 20 years and wrote a book about it. We spoke with her about the importance of perseverance, having a thick skin and why it\u2019s essential to celebrate milestones.<\/p>\n [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” admin_label=”Features” _builder_version=”4.16″ max_width=”75%” custom_margin=”|||” custom_padding=”|||” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_blurb title=”November 2025″ use_icon=”on” font_icon=”||fa||900″ icon_color=”#fcd21d” image_icon_width=”48px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”fade” animation_direction=”bottom” icon_font_size=”48px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_blurb title=”Dutch” use_icon=”on” font_icon=”||fa||900″ icon_color=”#fcd21d” image_icon_width=”48px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”20%” icon_font_size=”48px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” 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padding_top_2=”0px” padding_left_1=”10%” admin_label=”Feature Section” module_class=” et_pb_specialty_fullwidth” _builder_version=”4.16″ background_color=”#f7f7f7″ inner_width=”100%” inner_width_tablet=”100%” inner_width_phone=”100%” inner_width_last_edited=”on|desktop” inner_max_width=”100%” inner_max_width_tablet=”100%” inner_max_width_phone=”100%” inner_max_width_last_edited=”on|desktop” custom_margin=”|||” custom_padding=”0px|||” box_shadow_style=”preset7″ box_shadow_horizontal=”0px” box_shadow_vertical=”100px” box_shadow_color=”#ffffff” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” padding_left__hover=”10%” padding_top__hover=”140px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_row_inner use_custom_gutter=”on” make_equal=”on” admin_label=”Feature Titile” _builder_version=”4.16″ max_width=”75%” custom_margin=”|||” custom_padding=”||10px|” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”left” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n Food innovator Mary van Hoek-Hendriks is living proof that \u201cyou miss every shot you don\u2019t take\u201d and that \u201cevery experience counts.\u201d As an innovation director, mentor and advisor, she draws on more than 20 years of experience to support other food entrepreneurs and pioneers.<\/p>\n [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” admin_label=”Features” _builder_version=”4.16″ max_width=”75%” custom_margin=”|||” custom_padding=”|||” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_blurb title=”Oktober 2025″ use_icon=”on” font_icon=”||fa||900″ icon_color=”#fcd21d” image_icon_width=”48px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”fade” animation_direction=”bottom” icon_font_size=”48px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_blurb title=”Dutch” use_icon=”on” font_icon=”||fa||900″ icon_color=”#fcd21d” image_icon_width=”48px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ 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global_colors_info=”{}” padding_left__hover=”10%” padding_top__hover=”140px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_row_inner use_custom_gutter=”on” make_equal=”on” admin_label=”Feature Titile” _builder_version=”4.16″ max_width=”75%” custom_margin=”|||” custom_padding=”||10px|” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.16″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n [\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”left” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]<\/p>\n Successful innovation calls for a fool \u2014 a court jester. Someone who walks into closed doors and still gets back up. Mary van Hoek\u2013Hendriks is that person. Throughout her career, she\u2019s encountered resistance more than once. Fortunately, she brings plenty of perseverance and enthusiasm to the table. In her new book, Mastering Food Innovation, she offers support for the fool \u2014 the one brave enough to keep going.<\/p>\n [\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ use_custom_gutter=”on” make_equal=”on” admin_label=”Features” _builder_version=”4.16″ max_width=”75%” custom_margin=”|||” custom_padding=”|||” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_blurb title=”September 2025″ use_icon=”on” font_icon=”||fa||900″ icon_color=”#fcd21d” image_icon_width=”48px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”fade” animation_direction=”bottom” icon_font_size=”48px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_blurb title=”English” use_icon=”on” font_icon=”||fa||900″ icon_color=”#fcd21d” image_icon_width=”48px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” text_orientation=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”20%” icon_font_size=”48px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” padding_top__hover=”0px” parallax__hover=”off” parallax_method__hover=”on” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/11\/Vakblad-Voedingsindustrie-Interview-Mary-van-Hoek-Hendriks-2025.jpg” alt=”Vakblad Voedingsindustrie Interview Mary van Hoek-Hendriks 2025″ title_text=”Vakblad Voedingsindustrie Interview Mary van Hoek-Hendriks 2025″ url=”https:\/\/vakbladvoedingsindustrie.nl\/en\/article\/innovation-is-a-fight-against-the-urge-to-give-up” url_new_window=”on” force_fullwidth=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ custom_margin=”|||” custom_padding=”|||” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”6%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Subscription Section” _builder_version=”4.27.4″ background_enable_color=”off” background_enable_image=”off” custom_padding=”110px||110px|” global_colors_info=”{}”][et_pb_row column_structure=”3_5,2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”3_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” header_font=”Montserrat||||||||” inline_fonts=”Montserrat” global_colors_info=”{}”]<\/p>\n Discover monthly stories and insights from the frontier of food innovation. Stay curious, stay inspired.<\/strong><\/span><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_5″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/www.linkedin.com\/build-relation\/newsletter-follow?entityUrn=7255232925288349696″ button_text=”Subscribe” button_alignment=”center” _builder_version=”4.27.4″ custom_button=”on” button_text_color=”#fcd21d” button_border_width=”4px” button_border_color=”#fcd21d” button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|on||on|” button_icon=”E||divi||400″ animation_style=”fade” button_text_color_hover=”#ffffff” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”2px” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#ffffff” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" interviews, book reviews, articlesin the mediaMary van Hoek-Hendriks is an unconventional yet analytical food innovator, known for her curiosity and non-conformist approach.This book offers practical and strategic advice to food industry professionals, from start-up entrepreneurs to innovators working in multinational companies.\u00a0Mary van Hoek-Hendriks is what you would call an authority in the field of food […]<\/p>\n","protected":false},"author":1,"featured_media":1993,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2082","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\noverview<\/h2>\n
Supermarkt.Team<\/h2>\n
FoodPersonality<\/h2>\n
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Food Inspiration<\/h2>\n
EVMI<\/h2>\n
Food Industry Magazine<\/h2>\n
Join My Newsletter<\/strong><\/span><\/h2>\n