{"id":2431,"date":"2026-04-07T17:15:31","date_gmt":"2026-04-07T17:15:31","guid":{"rendered":"https:\/\/startafoodstory.com\/?page_id=2431"},"modified":"2026-06-05T22:27:01","modified_gmt":"2026-06-05T22:27:01","slug":"mary","status":"publish","type":"page","link":"https:\/\/startafoodstory.com\/nl\/mary\/","title":{"rendered":"About Mary"},"content":{"rendered":"

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Mary van Hoek-Hendriks<\/p>\n

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About<\/span>
<\/span>Mary<\/span><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||15px|||” custom_padding=”||0px|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”17%” locked=”off” global_colors_info=”{}”]<\/p>\n

I believe that impactful innovation creates stories. A good fuckup is a fucking good story:<\/em> a\u00a0story that connects people, inspires action and ultimately shapes a better, more sustainable world for future generations.<\/p>\n

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Generating bold, original ideas that break through the ordinary.<\/p>\n

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Crafting clear, actionable roadmaps to turn ideas into viable business solutions.<\/p>\n

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Making things happen in the real world, from concept to launch.<\/p>\n

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wizard & reality checker<\/h2>\n

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Mary van Hoek-Hendriks is a force of nature in the food innovation world: part strategist, part creative wizard and part reality-checker. Through Start a Food Story, she helps start-ups turn ambitious ideas into sustainable business cases and guides innovation teams in bigger companies to move faster, think smarter, and actually get things done. Her secret sauce? A mix of creativity, strategy and hands-on execution that leaves lasting impact. And occasionally, a trail of delighted taste buds.<\/p>\n

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Claim to fame<\/h2>\n

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Mary\u2019s work has earned her a shelf of prestigious awards, including Duurzame Dinsdag (Dutch Sustainability Award), the Gezonde Innovatie Awards (Health Innovation Awards), the FlavorFlav Food Top 100, and the European Enterprise Promotion Awards (EEPA). She\u2019s also been named in the Food100, basically the \u201cwho\u2019s who\u201d of the food world.<\/p>\n

Her latest adventure? Sharing all her insights in her new book, Mastering Food Innovation, a must-read for anyone who wants to turn complex food challenges into solutions that actually stick, while keeping an eye on evolving markets, trends and the occasional kitchen disaster. With Mary, innovation isn\u2019t just a process, it\u2019s a story worth tasting. Available on Amazon.<\/p>\n

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