{"id":2439,"date":"2026-04-07T20:58:42","date_gmt":"2026-04-07T20:58:42","guid":{"rendered":"https:\/\/startafoodstory.com\/?page_id=2439"},"modified":"2026-04-24T15:12:19","modified_gmt":"2026-04-24T15:12:19","slug":"home","status":"publish","type":"page","link":"https:\/\/startafoodstory.com\/nl\/","title":{"rendered":"Home"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.4″ custom_padding=”0px|0px|0px|0px” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.27.4″ background_color=”#fcd21d” background_image=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/09\/circle-background-pattern.png” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_padding=”0px||0px|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” make_fullwidth=”on” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”10%|8%|10%|8%” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}”]<\/p>\n

Start a Food Story<\/p>\n

[\/et_pb_text][et_pb_text content_tablet=”<\/p>\n

Food Innovation
with impact<\/span><\/h1>\n

” content_phone=”<\/p>\n

Food Innovation
with impact<\/span><\/h1>\n

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Food Innovation
with impact<\/span><\/h1>\n

[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||50px|” custom_padding=”||0px|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”17%” locked=”off” global_colors_info=”{}”]<\/p>\n

I help food companies move from insight to execution: faster, smarter and with confidence.\u00a0<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/startafoodstory.com\/mary” button_text=”About Mary” _builder_version=”4.27.4″ custom_button=”on” button_text_color=”#ffffff” button_border_width=”4px” button_border_color=”#ffffff” button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|on||on|” button_icon=”5||divi||400″ button_icon_color=”#FFFFFF” animation_style=”fade” button_text_color_hover=”#ffffff” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”2px” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#ffffff” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||15px|||” custom_padding=”||0px|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”17%” locked=”off” global_colors_info=”{}”][\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ background_image=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/08\/Mary-6-scaled.jpg” parallax=”on” custom_padding=”|||” background_last_edited=”on|phone” parallax_phone=”off” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Hero-Karin-Jonkers.jpg” alt=”Start a Food Story – Karin Jonkers” title_text=”Start a Food Story – Karin Jonkers” align=”center” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” background_enable_image=”off” max_height=”1000px” custom_margin=”||1px|||” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Service Section” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||110px|” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Turning Food Innovation Ideas into Real Impact<\/strong><\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ make_equal=”on” admin_label=”Services” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”25px||25px|” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Innovation-Leadership-Mary-van-Hoek-Hendriks.jpg” alt=”Innovation Leadership – Mary van Hoek-Hendriks” title_text=”Innovation Leadership – Mary van Hoek-Hendriks” url=”https:\/\/startafoodstory.com\/leader” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”#fcd21d” hover_icon=”||fa||900″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ animation_style=”zoom” animation_delay=”100ms” animation_intensity_zoom=”20%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_blurb title=”Innovation Leadership” use_icon=”on” font_icon=”||fa||900″ icon_color=”#fcd21d” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]<\/p>\n

Strategic leadership to turn ideas into results. From direction and decision-making to team empowerment.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Innovation-Programs-Mary-van-Hoek-Hendriks.jpg” alt=”Innovation Programs – Mary van Hoek-Hendriks” title_text=”Innovation Programs – Mary van Hoek-Hendriks” url=”https:\/\/startafoodstory.com\/programs” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”#fcd21d” hover_icon=”||fa||900″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ animation_style=”zoom” animation_delay=”100ms” animation_intensity_zoom=”20%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_blurb title=”Innovation Programs” url=”https:\/\/startafoodstory.com\/programs” use_icon=”on” font_icon=”||fa||900″ icon_color=”#fcd21d” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” animation_delay=”100ms” link_option_url=”https:\/\/startafoodstory.com\/programs” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]<\/p>\n

Tailored consultancy from quick wins to full innovation trajectories to generate results fast, efficiently, and strategically.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Insight-Inspiration-Karin-Jonkers.jpg” alt=”Insight & Inspiration – Karin Jonkers” title_text=”Insight & Inspiration – Karin Jonkers” url=”https:\/\/startafoodstory.com\/insights” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”#fcd21d” hover_icon=”||divi||400″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ animation_style=”zoom” animation_delay=”100ms” animation_intensity_zoom=”20%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_blurb title=”Insights & Inspiration” url=”https:\/\/startafoodstory.com\/insights” use_icon=”on” font_icon=”||divi||400″ icon_color=”#fcd21d” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” animation_delay=”200ms” link_option_url=”https:\/\/startafoodstory.com\/insights” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]<\/p>\n

Fresh perspectives, proven strategies and inspiration to drive food innovation forward.<\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Hero-Karin-Jonkers.jpg” alt=”Start a Food Story – Karin Jonkers” title_text=”Start a Food Story – Karin Jonkers” url=”https:\/\/startafoodstory.com\/shop” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”#fcd21d” hover_icon=”||fa||900″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ animation_style=”zoom” animation_delay=”100ms” animation_intensity_zoom=”20%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_blurb title=”Shop” url=”https:\/\/startafoodstory.com\/shop” use_icon=”on” font_icon=”||fa||900″ icon_color=”#fcd21d” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” animation_delay=”200ms” link_option_url=”https:\/\/startafoodstory.com\/shop” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]<\/p>\n

Explore books and tools to inspire your Food Innovation Journey in the Food Innovation Shop.<\/p>\n

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Fresh from the Field<\/h2>\n

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text_font_size=”60px” text_line_height=”1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”20%” text_font_size_tablet=”60px” text_font_size_phone=”44px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Leadership<\/p>\n

[\/et_pb_text][et_pb_cta title=”Innovation Leadership & Mentoring” button_url=”https:\/\/startafoodstory.com\/leader” url_new_window=”on” button_text=”Explore services” _builder_version=”4.27.4″ header_font=”Montserrat|700|||||||” header_text_color=”#353740″ header_line_height=”1.5em” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”18px” body_line_height=”1.8em” use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_button=”on” button_text_color=”#747d88″ button_border_width=”4px” button_border_color=”#747d88″ button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|700||on|||||” button_icon=”E||divi||400″ button_icon_color=”#747d88″ text_orientation=”left” background_layout=”light” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”6%” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n

Bring direction, speed and accountability to your innovation<\/p>\n

    \n
  • Lead innovation trajectories<\/li>\n
  • Provide strategic direction & decision-making<\/li>\n
  • Train and develop high-performing teams<\/li>\n<\/ul>\n

    [\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Project 03″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”50px|||” custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”5%||5%|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Number” _builder_version=”4.27.4″ text_font=”Montserrat|700||on|||||” text_text_color=”#fcd21d” text_font_size=”60px” text_line_height=”1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-53px|||||” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”20%” text_font_size_tablet=”60px” text_font_size_phone=”44px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

    Programs<\/p>\n

    [\/et_pb_text][et_pb_cta title=”Innovation Programs & Consulting” button_url=”https:\/\/startafoodstory.com\/programs” url_new_window=”on” button_text=”Start your innovation journey” _builder_version=”4.27.4″ header_font=”Montserrat|700|||||||” header_text_color=”#353740″ header_line_height=”1.5em” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”18px” body_line_height=”1.8em” use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_button=”on” button_text_color=”#747d88″ button_border_width=”4px” button_border_color=”#747d88″ button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|700||on|||||” button_icon=”E||divi||400″ button_icon_color=”#747d88″ button_alignment=”center” text_orientation=”left” background_layout=”light” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”6%” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n

    From quick wins to full innovation trajectories. Choose the pace that works for you.<\/p>\n

      \n
    • Innovation in a Day<\/strong>: Quick inspiration + action<\/li>\n
    • Innovation in a Week<\/strong>: Focused sprint, tangible results<\/li>\n
    • Innovation in a Year<\/strong>: Full innovation journey with measurable impact<\/li>\n<\/ul>\n

      [\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Innovation-Programs-Mary-van-Hoek-Hendriks.jpg” alt=”Innovation Programs – Mary van Hoek-Hendriks” title_text=”Innovation Programs – Mary van Hoek-Hendriks” align=”center” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ animation_style=”slide” animation_direction=”left” animation_intensity_slide=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Project 04″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”50px|||” custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Insight-Inspiration-Karin-Jonkers.jpg” alt=”Insight & Inspiration – Karin Jonkers” title_text=”Insight & Inspiration – Karin Jonkers” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ animation_style=”slide” animation_direction=”right” animation_intensity_slide=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”5%||5%|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Number” _builder_version=”4.27.4″ text_font=”Montserrat|700||on|||||” text_text_color=”#fcd21d” text_font_size=”60px” text_line_height=”1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-53px|||||” custom_padding=”22px|||||” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”20%” text_font_size_tablet=”60px” text_font_size_phone=”44px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

      Insights<\/p>\n

      [\/et_pb_text][et_pb_cta title=”Keynotes & Inspiration” button_url=”https:\/\/startafoodstory.com\/insights” url_new_window=”on” button_text=”Get inspired” _builder_version=”4.27.4″ header_font=”Montserrat|700|||||||” header_text_color=”#353740″ header_line_height=”1.5em” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”18px” body_line_height=”1.8em” use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_button=”on” button_text_color=”#747d88″ button_border_width=”4px” button_border_color=”#747d88″ button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|700||on|||||” button_icon=”E||divi||400″ button_icon_color=”#747d88″ text_orientation=”left” background_layout=”light” custom_padding=”1px|||||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”6%” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n

      Fresh perspectives, proven strategies and inspiration to drive food innovation forward.<\/p>\n

        \n
      • Keynotes & Talks:\u00a0<\/span><\/strong>Delivering fresh perspectives and actionable insights on food innovation<\/li>\n
      • Moderation:<\/strong>\u00a0Leading engaging conversations and guiding panels with energy and focus<\/li>\n
      • Jury Panel<\/strong>: Evaluating and recognising innovation with a sharp, strategic lens<\/li>\n<\/ul>\n

        [\/et_pb_cta][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Project 01″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”5%||5%|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Number” _builder_version=”4.27.4″ text_font=”Montserrat|700||on|||||” text_text_color=”#fcd21d” text_font_size=”60px” text_line_height=”1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”20%” text_font_size_tablet=”60px” text_font_size_phone=”44px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

        Books<\/p>\n

        [\/et_pb_text][et_pb_cta title=”Books, Tools & Articles” button_url=”https:\/\/startafoodstory.com\/products” url_new_window=”on” button_text=”Explore innovation tools” _builder_version=”4.27.4″ header_font=”Montserrat|700|||||||” header_text_color=”#353740″ header_line_height=”1.5em” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”18px” body_line_height=”1.8em” use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_button=”on” button_text_color=”#747d88″ button_border_width=”4px” button_border_color=”#747d88″ button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|700||on|||||” button_icon=”E||divi||400″ button_icon_color=”#747d88″ button_alignment=”center” text_orientation=”left” background_layout=”light” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”6%” button_bg_color_hover=”rgba(0,0,0,0)” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n

        Fresh insights and perspectives to spark new thinking in food innovation.<\/p>\n

          \n
        • Trends & Insights:\u00a0<\/span><\/strong>Exploring developments shaping the future of food<\/li>\n
        • Lessons Learned:\u00a0<\/span><\/strong>Real experiences from innovation projects, awesome entrepreneurs and collaborations<\/li>\n
        • Ideas to Act On:\u00a0<\/span><\/strong>Practical inspiration you can apply directly<\/li>\n<\/ul>\n

          [\/et_pb_cta][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Hero-Karin-Jonkers.jpg” alt=”Start a Food Story – Karin Jonkers” title_text=”Start a Food Story – Karin Jonkers” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ animation_style=”slide” animation_direction=”right” animation_intensity_slide=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ admin_label=”Project 04″ _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”50px|||” custom_padding=”|||” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/About-Mary2-Karin-Jonkers-scaled.jpg” alt=”Mary van Hoek-Hendriks” title_text=”Mary van Hoek-Hendriks – Karin Jonkers” url=”https:\/\/startafoodstory.com\/mary” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ animation_style=”slide” animation_direction=”right” animation_intensity_slide=”10%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”5%||5%|” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Number” _builder_version=”4.27.4″ text_font=”Montserrat|700||on|||||” text_text_color=”#fcd21d” text_font_size=”60px” text_line_height=”1em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”-53px|||||” custom_padding=”18px|||||” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”20%” text_font_size_tablet=”60px” text_font_size_phone=”44px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

          Mary<\/p>\n

          [\/et_pb_text][et_pb_cta title=”Start a Food Story” button_url=”https:\/\/startafoodstory.com\/mary” url_new_window=”on” button_text=”About Mary” _builder_version=”4.27.4″ header_font=”Montserrat|700|||||||” header_text_color=”#353740″ header_line_height=”1.5em” body_font=”Montserrat||||||||” body_text_color=”#747d88″ body_font_size=”18px” body_line_height=”1.8em” use_background_color=”off” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_button=”on” button_text_color=”#747d88″ button_border_width=”4px” button_border_color=”#747d88″ button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|700||on|||||” button_icon=”E||divi||400″ button_icon_color=”#747d88″ text_orientation=”left” background_layout=”light” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”6%” link_option_url=”https:\/\/startafoodstory.com\/mary” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”off” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”]<\/p>\n

          Mary van Hoek-Hendriks is a force of nature in the food innovation world: part strategist, part creative wizard and part reality-checker. Through Start a Food Story, she helps start-ups turn ambitious ideas into sustainable business cases and guides innovation teams in bigger companies to move faster, think smarter, and actually get things done.\u00a0<\/span><\/p>\n

            <\/ul>\n

            [\/et_pb_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Other Recent Works Section” _builder_version=”4.27.4″ background_color=”#353740″ custom_margin=”|||” custom_padding=”60px||110px|” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_color=”#fcd21d” header_2_font=”Montserrat|700||on|||||” header_2_text_color=”#fcd21d” header_2_font_size=”42px” header_2_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” link_option_url=”https:\/\/startafoodstory.com\/media” header_2_font_size_tablet=”42px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

            Featured in<\/h2>\n

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