{"id":2454,"date":"2026-04-07T11:14:45","date_gmt":"2026-04-07T11:14:45","guid":{"rendered":"https:\/\/startafoodstory.com\/?page_id=2454"},"modified":"2026-04-08T08:54:02","modified_gmt":"2026-04-08T08:54:02","slug":"leader","status":"publish","type":"page","link":"https:\/\/startafoodstory.com\/nl\/leader\/","title":{"rendered":"Innovation Leadership"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.4″ custom_padding=”0px|0px|0px|0px” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.27.4″ background_color=”#fcd21d” background_image=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/09\/circle-background-pattern.png” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_padding=”0px||0px|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” make_fullwidth=”on” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”10%|8%|10%|8%” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]

Start a Food Story<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||40px|” animation_style=”fade” header_font_size_tablet=”60px” header_font_size_phone=”44px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]

Food Innovation
leadership<\/span><\/h1>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||50px|” custom_padding=”||0px|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”17%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]

Strategic leadership, direction and team development to turn ideas into real impact.<\/p>[\/et_pb_text][et_pb_button button_url=”https:\/\/startafoodstory.com\/mary” button_text=”About Mary” _builder_version=”4.27.4″ custom_button=”on” button_text_color=”#ffffff” button_border_width=”4px” button_border_color=”#ffffff” button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|on||on|” button_icon=”E||divi||400″ button_icon_color=”#FFFFFF” animation_style=”fade” button_text_color_hover=”#ffffff” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”2px” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#ffffff” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ background_image=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/08\/Mary-6-scaled.jpg” parallax=”on” custom_padding=”|||” background_last_edited=”on|phone” parallax_phone=”off” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Innovation-Leadership-Mary-van-Hoek-Hendriks.jpg” alt=”Innovation Leadership – Mary van Hoek-Hendriks” title_text=”Innovation Leadership – Mary van Hoek-Hendriks” align=”center” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” max_height=”1000px” custom_margin=”||1px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Service Section” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||46px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” admin_label=”Services” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”80%” custom_padding=”25px||25px|” use_custom_width=”on” width_unit=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Innovation Trajectories” use_icon=”on” font_icon=”||fa||900″ icon_color=”#fcd21d” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]

Lead complex innovation trajectories from start to execution<\/span><\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Strategic Guidance” use_icon=”on” font_icon=”||fa||900″ icon_color=”#fcd21d” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” animation_delay=”100ms” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]

Provide strategic guidance and decision-making support<\/span><\/span><\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Empower Innovation Teams” use_icon=”on” font_icon=”||fa||900″ icon_color=”#fcd21d” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” animation_delay=”200ms” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]

Train and empower teams for high performance innovation<\/span><\/span><\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”mailto:mary@startafoodstory.com?subject=Let’s%20create%20impact%20together” url_new_window=”on” button_text=”Let’s create impact together” button_alignment=”center” _builder_version=”4.27.4″ custom_button=”on” button_text_color=”#fcd21d” button_border_width=”4px” button_border_color=”#fcd21d” button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|on||on|” button_icon=”E||divi||400″ button_icon_color=”#fcd21d” animation_style=”fade” button_text_color_hover=”#ffffff” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”2px” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#ffffff” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Other Recent Works Section” _builder_version=”4.27.4″ background_color=”#353740″ custom_margin=”|||” custom_padding=”60px||110px|” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_color=”#fcd21d” header_2_font=”Montserrat|700||on|||||” header_2_text_color=”#fcd21d” header_2_font_size=”42px” header_2_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” header_2_font_size_tablet=”42px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]

PROVEN RESULTS ACROSS the food industry<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ admin_label=”Other Recent Works Area” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”80%” use_custom_width=”on” width_unit=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Groente-Fruitbrigade-Ad-Hoogsteger.jpg” alt=”Groente & Fruitbrigade – Ad Hoogsteger” title_text=”Groente & Fruitbrigade – Ad Hoogsteger” url=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/01\/Mastering-Food-Innovation-Groente-Fruitbrigade-ENG.pdf” url_new_window=”on” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(252,210,29,0.92)” hover_icon=”||fa||900″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ animation_style=”zoom” animation_delay=”100ms” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][et_pb_blurb title=”Fruit & Veggie Brigade for Food Banks” url=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/10\/MASTERING-FOOD-INNOVATION-Impact-by-Design-SECRET-CHAPTER.pdf” url_new_window=”on” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#FFFFFF” header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#FFFFFF” body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” link_option_url=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/10\/MASTERING-FOOD-INNOVATION-Impact-by-Design-SECRET-CHAPTER.pdf” link_option_url_new_window=”on” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]

Challenge:<\/strong> Increase healthy food access for food banks
Role:<\/strong> Lead strategy, communication, partnerships and execution
Result:<\/strong> Scalable model now used to provice 180+ food banks<\/span><\/span><\/p>\n

<\/span><\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/HAS-Food-Experience-2020.jpg” alt=”HAS Food Experience – Miranda Jonkers” title_text=”HAS Food Experience – Miranda Jonkers” url=”https:\/\/www.has.nl\/en\/more-has\/showcases\/has-food-experience-intrinsic-motivation-of-students-produces-the-concepts\/” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”rgba(252,210,29,0.92)” hover_icon=”||fa||900″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ animation_style=”zoom” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][et_pb_blurb title=”HAS Food Experience” url=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/10\/MASTERING-FOOD-INNOVATION-Impact-by-Design-SECRET-CHAPTER.pdf” url_new_window=”on” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#FFFFFF” header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#FFFFFF” body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” link_option_url=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/10\/MASTERING-FOOD-INNOVATION-Impact-by-Design-SECRET-CHAPTER.pdf” link_option_url_new_window=”on” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]

Challenge:<\/strong> Create a cohesive platform connecting students and food innovations to industry
Role:<\/strong> Led strategy, orchestrated complex internal and external partnerships and drove execution
Result:<\/strong> Scalable platform engaging eduction, food businesses and start-up programs<\/span><\/span><\/p>\n

<\/span><\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Mary-van-Hoek-Hendriks-Pijke-Driessen.webp” alt=”Mary van Hoek-Hendriks – Pijke Driessen” title_text=”Mary van Hoek-Hendriks – Pijke Driessen” url_new_window=”on” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ animation_style=”zoom” animation_delay=”200ms” animation_intensity_zoom=”20%” animation_starting_opacity=”100%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_blurb title=”Lotus Bakeries \/ Kon. Peijnenburg” url=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/10\/MASTERING-FOOD-INNOVATION-Impact-by-Design-SECRET-CHAPTER.pdf” url_new_window=”on” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#FFFFFF” header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#FFFFFF” body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” link_option_url=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/10\/MASTERING-FOOD-INNOVATION-Impact-by-Design-SECRET-CHAPTER.pdf” link_option_url_new_window=”on” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]

Challenge:<\/strong> Build a high-performing product innovation pipeline\u00a0
Role:<\/strong> Defined the strategy, led execution and coached teams
Result:<\/strong> Established a fully operational innovation pipeline, enabling faster launches and improved ROI<\/p>\n

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Team development<\/h2>[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”left” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]

High-performing teams are the backbone of successful innovation.<\/p>\n

What I offer<\/p>\n