{"id":2517,"date":"2026-04-07T13:42:16","date_gmt":"2026-04-07T13:42:16","guid":{"rendered":"https:\/\/startafoodstory.com\/?page_id=2517"},"modified":"2026-04-08T08:58:35","modified_gmt":"2026-04-08T08:58:35","slug":"insights","status":"publish","type":"page","link":"https:\/\/startafoodstory.com\/nl\/insights\/","title":{"rendered":"Insights & Inspiration"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.27.4″ custom_padding=”0px|0px|0px|0px” animation_style=”zoom” animation_intensity_zoom=”4%” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” module_class=” et_pb_row_fullwidth” _builder_version=”4.27.4″ background_color=”#fcd21d” background_image=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/09\/circle-background-pattern.png” background_position=”top_left” background_repeat=”repeat” width=”100%” width_tablet=”100%” width_phone=”100%” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”100%” max_width_phone=”100%” max_width_last_edited=”on|desktop” custom_padding=”0px||0px|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”3%” make_fullwidth=”on” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”10%|8%|10%|8%” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat|500||on|||||” text_text_color=”#353740″ text_font_size=”16px” text_letter_spacing=”3px” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||45px|” animation_style=”slide” animation_direction=”bottom” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]

Start a Food Story<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”||||||||” header_font=”Montserrat|700||on|||||” header_text_color=”#f7f7f7″ header_font_size=”60px” header_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||40px|” animation_style=”fade” header_font_size_tablet=”60px” header_font_size_phone=”44px” header_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]

insights &
inspiration<\/span><\/h1>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#353740″ text_font_size=”20px” text_line_height=”1.8em” header_font=”||||||||” background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||50px|” custom_padding=”||0px|||” animation_style=”slide” animation_direction=”top” animation_intensity_slide=”17%” locked=”off” global_colors_info=”{}” theme_builder_area=”post_content”]

Fresh perspectives, proven strategies and tools to inspire your Food Innovation Journey.<\/p>[\/et_pb_text][et_pb_button button_url=”https:\/\/startafoodstory.com\/mary” button_text=”About Mary” _builder_version=”4.27.4″ custom_button=”on” button_text_color=”#ffffff” button_border_width=”4px” button_border_color=”#ffffff” button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|on||on|” button_icon=”E||divi||400″ button_icon_color=”#FFFFFF” animation_style=”fade” button_text_color_hover=”#ffffff” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”2px” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#ffffff” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ background_image=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/08\/Mary-6-scaled.jpg” parallax=”on” custom_padding=”|||” background_last_edited=”on|phone” parallax_phone=”off” global_colors_info=”{}” custom_padding__hover=”|||” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Insight-Inspiration-Karin-Jonkers.jpg” alt=”Insight & Inspiration – Karin Jonkers” title_text=”Insight & Inspiration – Karin Jonkers” align=”center” force_fullwidth=”on” _builder_version=”4.27.4″ _module_preset=”default” max_height=”1000px” custom_margin=”||1px|||” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Service Section” _builder_version=”4.16″ custom_margin=”|||” custom_padding=”110px||46px|||” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”2″ make_equal=”on” admin_label=”Services” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”80%” custom_padding=”25px||25px|” use_custom_width=”on” width_unit=”off” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Speaking” use_icon=”on” font_icon=”||fa||900″ icon_color=”#fcd21d” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]

Inspiring audiences with fresh perspectives and actionable insights on food innovation.<\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Writing” use_icon=”on” font_icon=”||divi||400″ icon_color=”#fcd21d” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” animation_delay=”100ms” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]

Authoring books and sharing proven insights to drive successful food innovation.<\/p>[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Reviewing” use_icon=”on” font_icon=”||fa||900″ icon_color=”#fcd21d” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” animation_delay=”200ms” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”]

Assessing and recognising innovation with a sharp, strategic perspective.<\/p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”mailto:mary@startafoodstory.com?subject=Start%20innovation%20journey” url_new_window=”on” button_text=”Start your innovation journey with me” button_alignment=”center” _builder_version=”4.27.4″ custom_button=”on” button_text_color=”#fcd21d” button_border_width=”4px” button_border_color=”#fcd21d” button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|on||on|” button_icon=”E||divi||400″ animation_style=”fade” button_text_color_hover=”#ffffff” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”2px” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#ffffff” button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#ffffff” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Other Recent Works Section” _builder_version=”4.27.4″ background_color=”#353740″ custom_margin=”|||” custom_padding=”60px||110px|” global_colors_info=”{}”][et_pb_row admin_label=”Service Section Title” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” custom_margin=”||40px|” animation_style=”fade” animation_direction=”top” saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_color=”#fcd21d” header_2_font=”Montserrat|700||on|||||” header_2_text_color=”#fcd21d” header_2_font_size=”42px” header_2_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” header_2_font_size_tablet=”42px” header_2_font_size_phone=”30px” header_2_font_size_last_edited=”on|phone” global_colors_info=”{}”]

Insights & Inspiration<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ use_custom_gutter=”on” gutter_width=”2″ admin_label=”Other Recent Works Area” _builder_version=”4.16″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” max_width=”80%” use_custom_width=”on” width_unit=”off” global_colors_info=”{}”][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/09\/Boeklancering-Micky-Taylor-2.jpeg” alt=”Mastering Food Innovation – In the Media” title_text=”Mastering Food Innovation Book Launch Mary & Shawn – Micky Taylor” url=”mailto:mary@startafoodstory.com?subject=I%20want%20you%20on%20stage” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”#fcd21d” hover_icon=”||divi||400″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ animation_style=”zoom” animation_delay=”100ms” animation_intensity_zoom=”20%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_blurb title=”Keynotes, Talks, Jury Panels” url=”mailto:mary@startafoodstory.com?subject=I%20want%20you%20on%20stage” url_new_window=”on” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#FFFFFF” header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#FFFFFF” body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” link_option_url=”mailto:mary@startafoodstory.com?subject=I%20want%20you%20on%20stage” link_option_url_new_window=”on” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/09\/Boeklancering-Pijke-Driessen-9.jpg” alt=”Mastering Food Innovation – In the Media” title_text=”Mastering Food Innovation Book Launch Mary – Pijke Driessen” url=”https:\/\/startafoodstory.com\/mastering-food-innovation\/” use_overlay=”on” overlay_icon_color=”#353740″ hover_overlay_color=”#fcd21d” hover_icon=”||divi||400″ align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ animation_style=”zoom” animation_delay=”100ms” animation_intensity_zoom=”20%” locked=”off” global_colors_info=”{}”][\/et_pb_image][et_pb_blurb title=”Books & Tools” url=”https:\/\/startafoodstory.com\/mastering-food-innovation\/” url_new_window=”on” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#FFFFFF” header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#FFFFFF” body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” link_option_url=”https:\/\/startafoodstory.com\/mastering-food-innovation\/” link_option_url_new_window=”on” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_4″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Mary-Marc-Fotograaf-Ronnie-Wijnhoven.jpg” alt=”What the Food?! 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Keynotes & Talks<\/h2>[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”left” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]

Inspiring audiences and contributing to the future of food innovation as speaker and jury member.<\/p>\n

    \n
  • Keynotes: <\/strong>Delivering fresh perspectives and actionable insights on food innovation<\/li>\n
  • Talks & Moderation:<\/strong>\u00a0Leading engaging conversations and guiding panels with energy and focus<\/li>\n
  • Jury Panel<\/strong>: Evaluating and recognising innovation with a sharp, strategic lens<\/li>\n<\/ul>\n

    Let’s talk about your event!<\/p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Food-Tech-500m-Jury.jpg” title_text=”Food Tech 500 – Jury” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Food-Tech-Event-Workshop.jpg” title_text=”Food Tech Event – Keynote” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Seeds-Chips-2018-Keynote.jpg” title_text=”Seeds & Chips 2018 – Keynote” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#fcd21d” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” header_2_font_size_tablet=”42px” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]

    Books & Tools<\/h2>[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”left” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” locked=”off” global_colors_info=”{}”]

    Proven frameworks and practical tools to turn food innovation into real impact.<\/p>\n

      \n
    • Books: <\/strong>Discover the methodology behind successful food innovation in Mastering Food Innovation<\/li>\n
    • Innovation Tools:<\/strong> Practical tools designed to inspire, structure and accelerate innovation<\/li>\n
    • Food Innovation Fun Calendar:<\/strong> Daily inspiration to keep creativity and momentum going<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb url=”https:\/\/startafoodstory.com\/products” use_icon=”on” font_icon=”||divi||400″ icon_color=”#fcd21d” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” 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Podcast” title_text=”Mary & Marc – Fotograaf Ronnie Wijnhoven” force_fullwidth=”on” align_tablet=”center” align_phone=”” align_last_edited=”on|desktop” _builder_version=”4.27.4″ custom_margin=”|||” custom_padding=”||0px|||” animation_style=”slide” animation_direction=”right” animation_intensity_slide=”8%” animation_starting_opacity=”100%” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”mailto:mary@startafoodstory.com\/” url_new_window=”on” button_text=”Start listening” _builder_version=”4.27.4″ custom_button=”on” button_text_color=”#747d88″ button_border_width=”4px” button_border_color=”#747d88″ button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|on||on|” button_icon=”E||divi||400″ button_icon_color=”#747d88″ animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” hover_enabled=”0″ button_text_color_hover=”#747d88″ button_border_color_hover=”#747d88″ button_letter_spacing_hover=”2px” button_bg_color_hover=”rgba(0,0,0,0)” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#747d88″ button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#747d88″ button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” button_alignment=”center” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” header_font_tablet=”||||||||” header_font_phone=”||||||||” header_font_last_edited=”on|phone” header_2_font_size_tablet=”42px” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]

      What the Food?! Podcast<\/h2>[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” max_width=”700px” module_alignment=”left” custom_margin=”|||” custom_padding=”||20px|” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” link_option_url=”https:\/\/startafoodstory.com\/wtfood\/” locked=”off” global_colors_info=”{}”]

      Exploring Dutch stories, trends and realities shaping food innovation.<\/p>\n

        \n
      • Industry Insights: <\/strong>Conversations with Marc & Mary about various food innovation topics<\/li>\n
      • Real Stories<\/strong>: Behind-the-scenes of successes, challenges and lessons learned<\/li>\n
      • Fresh Perspectives: <\/strong>New ways of thinking to inspire action and innovation<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb url=”https:\/\/startafoodstory.com\/wtfood\/” use_icon=”on” font_icon=”||fa||900″ icon_color=”#fcd21d” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” link_option_url=”https:\/\/startafoodstory.com\/wtfood\/” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb url=”https:\/\/open.spotify.com\/show\/5Ix4E0HR5PSlor9EVeiyeC?si=cf6e2fb4571a413c&nd=1&dlsi=6465748e170243d2″ use_icon=”on” font_icon=”||divi||400″ icon_color=”#fcd21d” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” link_option_url=”https:\/\/open.spotify.com\/show\/5Ix4E0HR5PSlor9EVeiyeC?si=cf6e2fb4571a413c&nd=1&dlsi=6465748e170243d2″ border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column_inner][et_pb_column_inner type=”1_3″ saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb url=”https:\/\/www.instagram.com\/wtfood.nl\/” use_icon=”on” font_icon=”||divi||400″ icon_color=”#fcd21d” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” link_option_url=”https:\/\/www.instagram.com\/wtfood.nl\/” border_width_all=”0px” border_color_all=”#dddddd” border_style_all=”solid” use_border_color=”on” border_color=”#dddddd” icon_font_size=”60px” global_colors_info=”{}”][\/et_pb_blurb][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_divider color=”#fcd21d” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ specialty=”on” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ specialty_columns=”2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_row_inner _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_text_align=”left” header_2_font=”Montserrat|700||on|||||” header_2_font_size=”42px” header_2_line_height=”1.3em” max_width=”700px” module_alignment=”left” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” header_2_font_size_tablet=”42px” header_2_font_size_phone=”22px” header_2_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”]

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        Fresh insights and perspectives to spark new thinking in food innovation.<\/p>\n

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        • Trends & Insights: <\/strong>Exploring developments shaping the future of food<\/li>\n
        • Lessons Learned: <\/strong>Real experiences from innovation projects, awesome entrepreneurs and collaborations<\/li>\n
        • Ideas to Act On: <\/strong>Practical inspiration you can apply directly<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_blurb title=”Media” url=”https:\/\/startafoodstory.com\/media” use_icon=”on” font_icon=”||fa||900″ icon_color=”#fcd21d” image_icon_width=”60px” _builder_version=”4.27.4″ header_font=”Montserrat|on|||” header_text_color=”#353740″ header_font_size=”22px” header_line_height=”1.4em” body_font=”Montserrat||||” body_text_color=”#747d88″ body_font_size=”16px” body_line_height=”1.8em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” custom_padding=”30px|30px|30px|30px” animation_style=”zoom” 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          Buy the book<\/h2>[\/et_pb_text][et_pb_text admin_label=”Subtitle” _builder_version=”4.16″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” text_orientation=”center” max_width=”700px” module_alignment=”center” custom_margin=”|||” animation_style=”slide” animation_direction=”bottom” animation_delay=”100ms” animation_intensity_slide=”4%” global_colors_info=”{}”]

          Mastering Food Innovation – Impact by Design is the ultimate guide to breakthrough innovation in the food industry. It offers a powerful combination of inspiration, strategy and practical tools to take your ideas to the next level.\u00a0<\/p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][et_pb_row_inner column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” animation_style=”fade” global_colors_info=”{}”]

          Real-World Examples<\/h4>\n

          Insights from leading innovators with profitable business models for sustainable growth.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” animation_style=”fade” locked=”off” global_colors_info=”{}”]

          50 Tools<\/h4>\n

          Practical tools to move quickly from idea to execution.<\/p>[\/et_pb_text][\/et_pb_column_inner][et_pb_column_inner type=”1_2″ saved_specialty_column_type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” custom_padding=”1px|||||” animation_style=”fade” locked=”off” global_colors_info=”{}”]

          Food Innovation Journey<\/h4>\n

          A proven Food Innovation Journey to navigate through the innovation process.<\/p>[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.8em” header_font=”||||||||” header_4_font=”Montserrat|600|||||||” header_4_font_size=”22px” animation_style=”fade” locked=”off” global_colors_info=”{}”]

          To Whom?<\/h4>\n

          To all the crazy food innovators, rebels, impactors working towards making the food world a better place for everyone.<\/p>[\/et_pb_text][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Mastering-Food-Innovation.jpg” alt=”Mastering Food Innovation” title_text=”Mastering Food Innovation” url=”https:\/\/startafoodstory.com\/mastering-food-innovation\/” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”https:\/\/startafoodstory.com\/mastering-food-innovation\/” url_new_window=”on” button_text=”Mastering Food Innovation” _builder_version=”4.27.4″ custom_button=”on” button_text_color=”#747d88″ button_border_width=”4px” button_border_color=”#747d88″ button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|on||on|” button_icon=”E||divi||400″ button_icon_color=”#747d88″ animation_style=”flip” animation_direction=”right” animation_intensity_flip=”20%” hover_enabled=”0″ button_text_color_hover=”#747d88″ button_border_color_hover=”#747d88″ button_letter_spacing_hover=”2px” button_bg_color_hover=”rgba(0,0,0,0)” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on” button_text_color__hover=”#747d88″ button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#747d88″ button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” button_alignment=”center” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” background_color=”#fdc21d” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Title” _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_text_color=”#747d88″ text_font_size=”16px” text_line_height=”1.9em” header_font=”||||||||” header_2_font=”Montserrat|700||on|||||” header_2_text_color=”#fcd21d” header_2_font_size=”44px” header_2_line_height=”1.3em” background_size=”initial” background_position=”top_left” background_repeat=”repeat” text_orientation=”center” max_width=”700px” module_alignment=”center” animation_style=”slide” animation_direction=”bottom” animation_intensity_slide=”4%” global_colors_info=”{}”]

          other services<\/span><\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ _builder_version=”4.27.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Innovation-Leadership-Mary-van-Hoek-Hendriks.jpg” alt=”Innovation Leadership – Mary van Hoek-Hendriks” title_text=”Innovation Leadership – Mary van Hoek-Hendriks” url=”https:\/\/startafoodstory.com\/leader” align_tablet=”center” align_phone=”center” align_last_edited=”on|desktop” _builder_version=”4.27.4″ animation_style=”zoom” animation_intensity_zoom=”20%” global_colors_info=”{}”][\/et_pb_image][et_pb_button button_url=”https:\/\/startafoodstory.com\/leader\/” button_text=”Innovation Leadership” button_alignment=”center” 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          Start a Food Storyinsights &inspirationFresh perspectives, proven strategies and tools to inspire your Food Innovation Journey.Inspiring audiences with fresh perspectives and actionable insights on food innovation.Authoring books and sharing proven insights to drive successful food innovation.Assessing and recognising innovation with a sharp, strategic perspective.Insights & InspirationKeynotes & TalksInspiring audiences and contributing to the future of […]<\/p>\n","protected":false},"author":1,"featured_media":2442,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2517","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nInsights & Inspiration - Start a Food Story<\/title>\n<meta name=\"description\" content=\"Explore keynotes, talks and awards by Mary van Hoek-Hendriks. 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