{"id":78,"date":"2024-09-04T18:19:06","date_gmt":"2024-09-04T18:19:06","guid":{"rendered":"https:\/\/startafoodstory.com\/?page_id=78"},"modified":"2026-04-08T09:04:00","modified_gmt":"2026-04-08T09:04:00","slug":"inspiration","status":"publish","type":"page","link":"https:\/\/startafoodstory.com\/nl\/inspiration\/","title":{"rendered":"Inspiration"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero&#8221; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;0px|0px|0px|0px&#8221; animation_style=&#8221;zoom&#8221; animation_intensity_zoom=&#8221;4%&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; module_class=&#8221; et_pb_row_fullwidth&#8221; _builder_version=&#8221;4.27.4&#8243; background_color=&#8221;#fcd21d&#8221; background_image=&#8221;https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/09\/circle-background-pattern.png&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; width=&#8221;100%&#8221; width_tablet=&#8221;100%&#8221; width_phone=&#8221;100%&#8221; width_last_edited=&#8221;on|desktop&#8221; max_width=&#8221;100%&#8221; max_width_tablet=&#8221;100%&#8221; max_width_phone=&#8221;100%&#8221; max_width_last_edited=&#8221;on|desktop&#8221; custom_padding=&#8221;0px||0px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;3%&#8221; make_fullwidth=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;10%|8%|10%|8%&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Montserrat|500||on|||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;3px&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||17px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; hover_enabled=&#8221;0&#8243; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<p>Articles &amp; Podcast Interviews<\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;Montserrat|700||on|||||&#8221; header_text_color=&#8221;#f7f7f7&#8243; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||16px|||&#8221; animation_style=&#8221;fade&#8221; header_font_tablet=&#8221;Montserrat|700||on|||||&#8221; header_font_phone=&#8221;Montserrat|700||on|||||&#8221; header_font_last_edited=&#8221;on|desktop&#8221; header_font_size_tablet=&#8221;60px&#8221; header_font_size_phone=&#8221;44px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h1><span style=\"color: #353740; font-size: 60px;\"><span style=\"color: #ffffff;\">Food<\/span><br \/><\/span><span style=\"color: #353740; font-size: 60px;\">inspiration<\/span><\/h1>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Montserrat||||&#8221; text_text_color=&#8221;#353740&#8243; text_font_size=&#8221;20px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||15px|||&#8221; custom_padding=&#8221;||0px|||&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;17%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p>I believe that impactful innovation creates stories. <em>A good fuckup is a fucking good story:<\/em> a\u00a0story that connects people, inspires action and ultimately shapes a better, more sustainable world for future generations.<\/p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.linkedin.com\/build-relation\/newsletter-follow?entityUrn=7255232925288349696&#8243; button_text=&#8221;Join my Newsletter&#8221; button_alignment=&#8221;left&#8221; _builder_version=&#8221;4.27.4&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#f7f7f7&#8243; button_border_width=&#8221;4px&#8221; button_border_color=&#8221;#f7f7f7&#8243; button_border_radius=&#8221;100px&#8221; button_letter_spacing=&#8221;2px&#8221; button_font=&#8221;Montserrat|on||on|&#8221; button_icon=&#8221;&#x45;||divi||400&#8243; button_icon_color=&#8221;#FFFFFF&#8221; animation_style=&#8221;fade&#8221; hover_enabled=&#8221;0&#8243; button_text_color_hover=&#8221;#ffffff&#8221; button_border_color_hover=&#8221;#ffffff&#8221; button_letter_spacing_hover=&#8221;2px&#8221; button_bg_color_hover=&#8221;rgba(0,0,0,0)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#ffffff&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;on&#8221; button_border_color__hover=&#8221;#ffffff&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;2px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on&#8221; button_bg_color__hover=&#8221;rgba(0,0,0,0)&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; background_image=&#8221;https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/08\/Mary-6-scaled.jpg&#8221; parallax=&#8221;on&#8221; custom_padding=&#8221;|||&#8221; background_last_edited=&#8221;on|phone&#8221; parallax_phone=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Mary-van-Hoek-Hendriks-Pijke-Driessen.webp&#8221; alt=&#8221;Mary van Hoek-Hendriks &#8211; Pijke Driessen&#8221; title_text=&#8221;Mary van Hoek-Hendriks &#8211; Pijke Driessen&#8221; align=&#8221;center&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; max_height=&#8221;1000px&#8221; custom_margin=&#8221;||1px|||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Blog Section&#8221; _builder_version=&#8221;4.16&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;110px||70px|&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; admin_label=&#8221;Blog Area&#8221; _builder_version=&#8221;4.27.4&#8243; max_width=&#8221;80%&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blog fullwidth=&#8221;off&#8221; posts_number=&#8221;20&#8243; show_more=&#8221;on&#8221; show_categories=&#8221;off&#8221; use_overlay=&#8221;on&#8221; overlay_icon_color=&#8221;#000000&#8243; hover_overlay_color=&#8221;#fcd21d&#8221; hover_icon=&#8221;&#xf0eb;||fa||900&#8243; _builder_version=&#8221;4.27.4&#8243; header_font=&#8221;Montserrat|on|||&#8221; header_text_color=&#8221;#353740&#8243; header_font_size=&#8221;22px&#8221; header_line_height=&#8221;1.2em&#8221; body_font=&#8221;Montserrat||||&#8221; body_text_color=&#8221;#747d88&#8243; body_font_size=&#8221;12px&#8221; body_line_height=&#8221;1.8em&#8221; meta_font=&#8221;Montserrat||||&#8221; meta_text_color=&#8221;#949ba3&#8243; meta_font_size=&#8221;10px&#8221; read_more_font=&#8221;Kalam||||||||&#8221; read_more_text_color=&#8221;#fcd21d&#8221; pagination_font=&#8221;Montserrat||||&#8221; pagination_text_color=&#8221;#747d88&#8243; animation_style=&#8221;fade&#8221; border_width_all=&#8221;1px&#8221; border_color_all=&#8221;#d8d8d8&#8243; border_style_all=&#8221;solid&#8221; border_width_all_fullwidth=&#8221;1px&#8221; border_color_all_fullwidth=&#8221;#d8d8d8&#8243; border_style_all_fullwidth=&#8221;solid&#8221; box_shadow_style=&#8221;preset1&#8243; box_shadow_blur=&#8221;24px&#8221; box_shadow_color=&#8221;rgba(53,55,64,0.1)&#8221; use_border_color=&#8221;on&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_blog][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Other Recent Works Section&#8221; _builder_version=&#8221;4.27.4&#8243; background_color=&#8221;#353740&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;60px||110px|&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row admin_label=&#8221;Service Section Title&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; custom_margin=&#8221;||40px|&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#747d88&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.9em&#8221; header_font=&#8221;||||||||&#8221; header_text_color=&#8221;#fcd21d&#8221; header_2_font=&#8221;Montserrat|700||on|||||&#8221; header_2_text_color=&#8221;#fcd21d&#8221; header_2_font_size=&#8221;42px&#8221; header_2_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;700px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;bottom&#8221; animation_intensity_slide=&#8221;4%&#8221; link_option_url=&#8221;https:\/\/startafoodstory.com\/media&#8221; header_2_font_size_tablet=&#8221;42px&#8221; header_2_font_size_phone=&#8221;30px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<h2>Featured in<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_6,1_6,1_6,1_6,1_6,1_6&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;2&#8243; admin_label=&#8221;Other Recent Works Area&#8221; _builder_version=&#8221;4.27.4&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; max_width=&#8221;80%&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/FP-1.jpg&#8221; alt=&#8221;Logo Change Inc&#8221; title_text=&#8221;Food Personality&#8221; url=&#8221;https:\/\/www.has.nl\/media\/shphgg3c\/pdf2-fp-artikel-hasfe20.pdf&#8221; url_new_window=&#8221;on&#8221; use_overlay=&#8221;on&#8221; overlay_icon_color=&#8221;#353740&#8243; hover_overlay_color=&#8221;#fcd21d&#8221; hover_icon=&#8221;&#xf1d8;||fa||900&#8243; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_zoom=&#8221;20%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/MT-sprout.jpg&#8221; alt=&#8221;Logo Change Inc&#8221; title_text=&#8221;MT sprout&#8221; url=&#8221;https:\/\/mtsprout.nl\/impact\/duurzaamheid\/mary-van-hoek-hendriks-foodinnovatie&#8221; url_new_window=&#8221;on&#8221; use_overlay=&#8221;on&#8221; overlay_icon_color=&#8221;#353740&#8243; hover_overlay_color=&#8221;#fcd21d&#8221; hover_icon=&#8221;&#xf1d8;||fa||900&#8243; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_zoom=&#8221;20%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Change-Inc.png&#8221; alt=&#8221;Logo Change Inc&#8221; title_text=&#8221;Change Inc&#8221; url=&#8221;https:\/\/www.change.inc\/transities\/voedsel-transitie\/de-succesfactoren-van-duurzame-foodinnovatie-kom-achter-je-laptop-vandaan&#8221; url_new_window=&#8221;on&#8221; use_overlay=&#8221;on&#8221; overlay_icon_color=&#8221;#353740&#8243; hover_overlay_color=&#8221;#fcd21d&#8221; hover_icon=&#8221;&#xf1d8;||fa||900&#8243; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_zoom=&#8221;20%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/EVMI.jpg&#8221; alt=&#8221;Logo Change Inc&#8221; title_text=&#8221;EVMI&#8221; url=&#8221;https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/10\/EVMI_06_2025_LR-Mary-van-Hoek-Hendriks.pdf&#8221; url_new_window=&#8221;on&#8221; use_overlay=&#8221;on&#8221; overlay_icon_color=&#8221;#353740&#8243; hover_overlay_color=&#8221;#fcd21d&#8221; hover_icon=&#8221;&#xf1d8;||fa||900&#8243; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_zoom=&#8221;20%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Food-Inspiration.jpg&#8221; alt=&#8221;Logo Change Inc&#8221; title_text=&#8221;Food Inspiration&#8221; url=&#8221;https:\/\/www.foodinspiration.com\/nl\/does-and-donts-in-food-innovatie-met-expert-mary-van-hoek-hendriks\/&#8221; url_new_window=&#8221;on&#8221; use_overlay=&#8221;on&#8221; overlay_icon_color=&#8221;#353740&#8243; hover_overlay_color=&#8221;#fcd21d&#8221; hover_icon=&#8221;&#xf1d8;||fa||900&#8243; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_zoom=&#8221;20%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_6&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/vakbladvoedingsindustrie_logo-1.jpg&#8221; alt=&#8221;Logo Change Inc&#8221; title_text=&#8221;Vakblad Voedingsindustrie &#8221; url=&#8221;https:\/\/vakbladvoedingsindustrie.nl\/en\/article\/innovation-is-a-fight-against-the-urge-to-give-up&#8221; url_new_window=&#8221;on&#8221; use_overlay=&#8221;on&#8221; overlay_icon_color=&#8221;#353740&#8243; hover_overlay_color=&#8221;#fcd21d&#8221; hover_icon=&#8221;&#xf1d8;||fa||900&#8243; align_tablet=&#8221;center&#8221; align_phone=&#8221;center&#8221; align_last_edited=&#8221;on|desktop&#8221; _builder_version=&#8221;4.27.4&#8243; animation_style=&#8221;zoom&#8221; animation_delay=&#8221;100ms&#8221; animation_intensity_zoom=&#8221;20%&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_button button_url=&#8221;https:\/\/startafoodstory.com\/media&#8221; button_text=&#8221;in the media&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#f7f7f7&#8243; button_border_width=&#8221;4px&#8221; button_border_color=&#8221;#f7f7f7&#8243; button_border_radius=&#8221;100px&#8221; button_letter_spacing=&#8221;2px&#8221; button_font=&#8221;Montserrat|on||on|&#8221; button_icon=&#8221;&#x45;||divi||400&#8243; button_icon_color=&#8221;#FFFFFF&#8221; animation_style=&#8221;flip&#8221; animation_direction=&#8221;right&#8221; animation_intensity_flip=&#8221;20%&#8221; button_text_color_hover=&#8221;#747d88&#8243; button_border_color_hover=&#8221;#747d88&#8243; button_letter_spacing_hover=&#8221;2px&#8221; button_bg_color_hover=&#8221;rgba(0,0,0,0)&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on&#8221; button_text_color__hover=&#8221;#747d88&#8243; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;on&#8221; button_border_color__hover=&#8221;#747d88&#8243; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;2px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on&#8221; button_bg_color__hover=&#8221;rgba(0,0,0,0)&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; theme_builder_area=&#8221;post_content&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221;][et_pb_fullwidth_image src=&#8221;https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Start-a-Food-Story-Logo-wit-1.png&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; theme_builder_area=&#8221;post_content&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243; title_text=&#8221;Food Innovation Articles&#8221; alt=&#8221;Food Innovation Articles&#8221; background_image=&#8221;https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/04\/Mastering-Food-Innovation-In-the-Media.jpg&#8221;][\/et_pb_fullwidth_image][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Articles &amp; Podcast InterviewsFoodinspirationI believe that impactful innovation creates stories. A good fuckup is a fucking good story: a\u00a0story that connects people, inspires action and ultimately shapes a better, more sustainable world for future generations.Featured in<\/p>","protected":false},"author":1,"featured_media":2171,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->\n\n<!-- wp:embed {\"url\":\"https:\/\/open.spotify.com\/episode\/6gqOXxgPLuQBKXf6a5wezf?si=9V4cEyjwQmKpIjthN4FzWQ\",\"type\":\"rich\",\"providerNameSlug\":\"spotify\",\"responsive\":true,\"className\":\"wp-embed-aspect-21-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/open.spotify.com\/episode\/6gqOXxgPLuQBKXf6a5wezf?si=9V4cEyjwQmKpIjthN4FzWQ\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:embed {\"url\":\"https:\/\/open.spotify.com\/episode\/2znWkA8UWm5YlrO7Fa1oVD?si=6o_8wIozQnCfEresZ1h9yA\",\"type\":\"rich\",\"providerNameSlug\":\"spotify\",\"responsive\":true,\"className\":\"wp-embed-aspect-21-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/open.spotify.com\/episode\/2znWkA8UWm5YlrO7Fa1oVD?si=6o_8wIozQnCfEresZ1h9yA\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:embed {\"url\":\"https:\/\/open.spotify.com\/episode\/4CEXta0iFWmdKAq6mfDWSA?si=MjgsAJfwRhqzZHjSksLiLw\",\"type\":\"rich\",\"providerNameSlug\":\"spotify\",\"responsive\":true,\"className\":\"wp-embed-aspect-21-9 wp-has-aspect-ratio\"} -->\n<figure class=\"wp-block-embed is-type-rich is-provider-spotify wp-block-embed-spotify wp-embed-aspect-21-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/open.spotify.com\/episode\/4CEXta0iFWmdKAq6mfDWSA?si=MjgsAJfwRhqzZHjSksLiLw\n<\/div><\/figure>\n<!-- \/wp:embed -->\n\n<!-- wp:paragraph -->\n<p><\/p>\n<!-- \/wp:paragraph -->","_et_gb_content_width":"","footnotes":""},"class_list":["post-78","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Inspiration - Start a Food Story<\/title>\n<meta name=\"description\" content=\"Discover articles, podcasts and news that explore food trends, real innovation cases and proven approaches to innovation leadership. Designed to inspire new thinking and turn ideas into action.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/startafoodstory.com\/nl\/inspiration\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Inspiration - Start a Food Story\" \/>\n<meta property=\"og:description\" content=\"Discover articles, podcasts and news that explore food trends, real innovation cases and proven approaches to innovation leadership. Designed to inspire new thinking and turn ideas into action.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/startafoodstory.com\/nl\/inspiration\/\" \/>\n<meta property=\"og:site_name\" content=\"Start a Food Story\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T09:04:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/12\/Mastering-Food-Innovation-In-the-Media.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data1\" content=\"11 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/startafoodstory.com\\\/inspiration\\\/\",\"url\":\"https:\\\/\\\/startafoodstory.com\\\/inspiration\\\/\",\"name\":\"Inspiration - Start a Food Story\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/startafoodstory.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/startafoodstory.com\\\/inspiration\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/startafoodstory.com\\\/inspiration\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/startafoodstory.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Mastering-Food-Innovation-In-the-Media.jpeg\",\"datePublished\":\"2024-09-04T18:19:06+00:00\",\"dateModified\":\"2026-04-08T09:04:00+00:00\",\"description\":\"Discover articles, podcasts and news that explore food trends, real innovation cases and proven approaches to innovation leadership. Designed to inspire new thinking and turn ideas into action.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/startafoodstory.com\\\/inspiration\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/startafoodstory.com\\\/inspiration\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/startafoodstory.com\\\/inspiration\\\/#primaryimage\",\"url\":\"https:\\\/\\\/startafoodstory.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Mastering-Food-Innovation-In-the-Media.jpeg\",\"contentUrl\":\"https:\\\/\\\/startafoodstory.com\\\/wp-content\\\/uploads\\\/2025\\\/12\\\/Mastering-Food-Innovation-In-the-Media.jpeg\",\"width\":1500,\"height\":1000,\"caption\":\"Mastering Food Innovation - In the Media\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/startafoodstory.com\\\/inspiration\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/startafoodstory.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Inspiration\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/startafoodstory.com\\\/#website\",\"url\":\"https:\\\/\\\/startafoodstory.com\\\/\",\"name\":\"Start A Food Story\",\"description\":\"Food Innovation with Impact\",\"publisher\":{\"@id\":\"https:\\\/\\\/startafoodstory.com\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/startafoodstory.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/startafoodstory.com\\\/#organization\",\"name\":\"Start A Food Story\",\"url\":\"https:\\\/\\\/startafoodstory.com\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/startafoodstory.com\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/startafoodstory.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Lampje_Bestek_geel-scaled.png\",\"contentUrl\":\"https:\\\/\\\/startafoodstory.com\\\/wp-content\\\/uploads\\\/2025\\\/03\\\/Lampje_Bestek_geel-scaled.png\",\"width\":1893,\"height\":2560,\"caption\":\"Start A Food Story\"},\"image\":{\"@id\":\"https:\\\/\\\/startafoodstory.com\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/startafoodstory\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/startafoodstory\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Inspiration - Start a Food Story","description":"Discover articles, podcasts and news that explore food trends, real innovation cases and proven approaches to innovation leadership. Designed to inspire new thinking and turn ideas into action.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/startafoodstory.com\/nl\/inspiration\/","og_locale":"nl_NL","og_type":"article","og_title":"Inspiration - Start a Food Story","og_description":"Discover articles, podcasts and news that explore food trends, real innovation cases and proven approaches to innovation leadership. Designed to inspire new thinking and turn ideas into action.","og_url":"https:\/\/startafoodstory.com\/nl\/inspiration\/","og_site_name":"Start a Food Story","article_modified_time":"2026-04-08T09:04:00+00:00","og_image":[{"width":1500,"height":1000,"url":"https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/12\/Mastering-Food-Innovation-In-the-Media.jpeg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Geschatte leestijd":"11 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/startafoodstory.com\/inspiration\/","url":"https:\/\/startafoodstory.com\/inspiration\/","name":"Inspiration - Start a Food Story","isPartOf":{"@id":"https:\/\/startafoodstory.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/startafoodstory.com\/inspiration\/#primaryimage"},"image":{"@id":"https:\/\/startafoodstory.com\/inspiration\/#primaryimage"},"thumbnailUrl":"https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/12\/Mastering-Food-Innovation-In-the-Media.jpeg","datePublished":"2024-09-04T18:19:06+00:00","dateModified":"2026-04-08T09:04:00+00:00","description":"Discover articles, podcasts and news that explore food trends, real innovation cases and proven approaches to innovation leadership. Designed to inspire new thinking and turn ideas into action.","breadcrumb":{"@id":"https:\/\/startafoodstory.com\/inspiration\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/startafoodstory.com\/inspiration\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/startafoodstory.com\/inspiration\/#primaryimage","url":"https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/12\/Mastering-Food-Innovation-In-the-Media.jpeg","contentUrl":"https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/12\/Mastering-Food-Innovation-In-the-Media.jpeg","width":1500,"height":1000,"caption":"Mastering Food Innovation - In the Media"},{"@type":"BreadcrumbList","@id":"https:\/\/startafoodstory.com\/inspiration\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/startafoodstory.com\/"},{"@type":"ListItem","position":2,"name":"Inspiration"}]},{"@type":"WebSite","@id":"https:\/\/startafoodstory.com\/#website","url":"https:\/\/startafoodstory.com\/","name":"Start A Food Story","description":"Food Innovation with Impact","publisher":{"@id":"https:\/\/startafoodstory.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/startafoodstory.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/startafoodstory.com\/#organization","name":"Start A Food Story","url":"https:\/\/startafoodstory.com\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/startafoodstory.com\/#\/schema\/logo\/image\/","url":"https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/03\/Lampje_Bestek_geel-scaled.png","contentUrl":"https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/03\/Lampje_Bestek_geel-scaled.png","width":1893,"height":2560,"caption":"Start A Food Story"},"image":{"@id":"https:\/\/startafoodstory.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/startafoodstory\/","https:\/\/www.linkedin.com\/company\/startafoodstory"]}]}},"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/startafoodstory.com\/nl\/wp-json\/wp\/v2\/pages\/78","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/startafoodstory.com\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/startafoodstory.com\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/startafoodstory.com\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/startafoodstory.com\/nl\/wp-json\/wp\/v2\/comments?post=78"}],"version-history":[{"count":16,"href":"https:\/\/startafoodstory.com\/nl\/wp-json\/wp\/v2\/pages\/78\/revisions"}],"predecessor-version":[{"id":2702,"href":"https:\/\/startafoodstory.com\/nl\/wp-json\/wp\/v2\/pages\/78\/revisions\/2702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/startafoodstory.com\/nl\/wp-json\/wp\/v2\/media\/2171"}],"wp:attachment":[{"href":"https:\/\/startafoodstory.com\/nl\/wp-json\/wp\/v2\/media?parent=78"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}