[et_pb_section fb_built=”1″ admin_label=”Post Body” _builder_version=”4.16″ min_height=”632.2px” custom_padding=”0px||0px|||” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.27.4″ min_height=”453.6px” custom_padding=”||0px|||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_font_size=”16px” text_line_height=”1.6em” header_font=”Montserrat|700|||||||” header_2_font=”Bellefair||||||||” header_2_text_align=”left” header_2_text_color=”#000000″ header_2_font_size=”48px” header_2_line_height=”1.2em” text_orientation=”justified” custom_padding=”2px||0px|||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”42px” header_2_font_size_phone=”34px” header_2_font_size_last_edited=”on|tablet” text_text_align=”justify” locked=”off” global_colors_info=”{}” header_2_2_font_size_tablet=”42px” header_3_2_font_size_tablet=”42px” header_4_2_font_size_tablet=”42px” header_5_2_font_size_tablet=”42px” header_6_2_font_size_tablet=”42px” header_2_2_font_size_phone=”34px” header_3_2_font_size_phone=”34px” header_4_2_font_size_phone=”34px” header_5_2_font_size_phone=”34px” header_6_2_font_size_phone=”34px” header_2_2_font_size_last_edited=”on|tablet” header_3_2_font_size_last_edited=”on|tablet” header_4_2_font_size_last_edited=”on|tablet” header_5_2_font_size_last_edited=”on|tablet” header_6_2_font_size_last_edited=”on|tablet” header_2_3_font_size_tablet=”34px” header_3_3_font_size_tablet=”34px” header_4_3_font_size_tablet=”34px” header_5_3_font_size_tablet=”34px” header_6_3_font_size_tablet=”34px” header_2_3_font_size_phone=”28px” header_3_3_font_size_phone=”28px” header_4_3_font_size_phone=”28px” header_5_3_font_size_phone=”28px” header_6_3_font_size_phone=”28px” header_2_3_font_size_last_edited=”on|phone” header_3_3_font_size_last_edited=”on|phone” header_4_3_font_size_last_edited=”on|phone” header_5_3_font_size_last_edited=”on|phone” header_6_3_font_size_last_edited=”on|phone” header_2_4_font_size_tablet=”22px” header_3_4_font_size_tablet=”22px” header_4_4_font_size_tablet=”22px” header_5_4_font_size_tablet=”22px” header_6_4_font_size_tablet=”22px” header_2_4_font_size_phone=”18px” header_3_4_font_size_phone=”18px” header_4_4_font_size_phone=”18px” header_5_4_font_size_phone=”18px” header_6_4_font_size_phone=”18px” header_2_4_font_size_last_edited=”on|phone” header_3_4_font_size_last_edited=”on|phone” header_4_4_font_size_last_edited=”on|phone” header_5_4_font_size_last_edited=”on|phone” header_6_4_font_size_last_edited=”on|phone” header_2_5_font_size_phone=”16px” header_3_5_font_size_phone=”16px” header_4_5_font_size_phone=”16px” header_5_5_font_size_phone=”16px” header_6_5_font_size_phone=”16px” header_2_5_font_size_last_edited=”on|tablet” header_3_5_font_size_last_edited=”on|tablet” header_4_5_font_size_last_edited=”on|tablet” header_5_5_font_size_last_edited=”on|tablet” header_6_5_font_size_last_edited=”on|tablet”]<\/p>\n
This week, the Impact Award of<\/span> <\/span>the Healthy Innovation Awards<\/a> <\/span>(Gezonde Innovatie Awards) van Food Personality<\/a> en FoodLog<\/a><\/span> <\/span>was presented. The first prize was received by the Sustainability Manager of<\/span> retailer Lidl<\/span>.\u00a0<\/span><\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/11\/DSC_0316_6.jpg” title_text=”DSC_0316_6″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_font_size=”16px” text_line_height=”1.6em” header_font=”Montserrat|700|||||||” header_2_font=”Bellefair||||||||” header_2_text_align=”left” header_2_text_color=”#000000″ header_2_font_size=”48px” header_2_line_height=”1.2em” text_orientation=”justified” custom_padding=”2px||0px|||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”42px” header_2_font_size_phone=”34px” header_2_font_size_last_edited=”on|tablet” text_text_align=”justify” locked=”off” global_colors_info=”{}” header_2_2_font_size_tablet=”42px” header_3_2_font_size_tablet=”42px” header_4_2_font_size_tablet=”42px” header_5_2_font_size_tablet=”42px” header_6_2_font_size_tablet=”42px” header_2_2_font_size_phone=”34px” header_3_2_font_size_phone=”34px” header_4_2_font_size_phone=”34px” header_5_2_font_size_phone=”34px” header_6_2_font_size_phone=”34px” header_2_2_font_size_last_edited=”on|tablet” header_3_2_font_size_last_edited=”on|tablet” header_4_2_font_size_last_edited=”on|tablet” header_5_2_font_size_last_edited=”on|tablet” header_6_2_font_size_last_edited=”on|tablet” header_2_3_font_size_tablet=”34px” header_3_3_font_size_tablet=”34px” header_4_3_font_size_tablet=”34px” header_5_3_font_size_tablet=”34px” header_6_3_font_size_tablet=”34px” header_2_3_font_size_phone=”28px” header_3_3_font_size_phone=”28px” header_4_3_font_size_phone=”28px” header_5_3_font_size_phone=”28px” header_6_3_font_size_phone=”28px” header_2_3_font_size_last_edited=”on|phone” header_3_3_font_size_last_edited=”on|phone” header_4_3_font_size_last_edited=”on|phone” header_5_3_font_size_last_edited=”on|phone” header_6_3_font_size_last_edited=”on|phone” header_2_4_font_size_tablet=”22px” header_3_4_font_size_tablet=”22px” header_4_4_font_size_tablet=”22px” header_5_4_font_size_tablet=”22px” header_6_4_font_size_tablet=”22px” header_2_4_font_size_phone=”18px” header_3_4_font_size_phone=”18px” header_4_4_font_size_phone=”18px” header_5_4_font_size_phone=”18px” header_6_4_font_size_phone=”18px” header_2_4_font_size_last_edited=”on|phone” header_3_4_font_size_last_edited=”on|phone” header_4_4_font_size_last_edited=”on|phone” header_5_4_font_size_last_edited=”on|phone” header_6_4_font_size_last_edited=”on|phone” header_2_5_font_size_phone=”16px” header_3_5_font_size_phone=”16px” header_4_5_font_size_phone=”16px” header_5_5_font_size_phone=”16px” header_6_5_font_size_phone=”16px” header_2_5_font_size_last_edited=”on|tablet” header_3_5_font_size_last_edited=”on|tablet” header_4_5_font_size_last_edited=”on|tablet” header_5_5_font_size_last_edited=”on|tablet” header_6_5_font_size_last_edited=”on|tablet”]<\/p>\n The similarities between her work as a sustainability manager and that of many food innovators are striking. The initiatives she (and her team) has launched to combat food waste, make healthy food more accessible and drive change within the organisation are truly impressive. A wide range of initiatives have been tested and rolled out at product, system and behavioural levels. Below are a few examples, along with my interpretation of the key innovation lessons learnt.<\/p>\n 1. System Innovation<\/strong><\/p>\n The logistics system was re-examined to ensure products are removed from the chain earlier and donated to food banks. This not only saves the high costs of last-mile logistics but also means that fresh produce reaches food bank clients sooner, allowing them to enjoy fresh, healthy food for longer.<\/p>\n \ud83d\udc49 Lesson:<\/strong> <\/span>A system innovation often requires rethinking the flow of value, not just efficiency.<\/p>\n <\/p>\n [\/et_pb_text][et_pb_divider color=”#fcd21d” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_font_size=”16px” text_line_height=”1.6em” header_font=”Montserrat|700|||||||” header_2_font=”Bellefair||||||||” header_2_text_align=”left” header_2_text_color=”#000000″ header_2_font_size=”48px” header_2_line_height=”1.2em” text_orientation=”justified” custom_padding=”2px||0px|||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”42px” header_2_font_size_phone=”34px” header_2_font_size_last_edited=”on|tablet” text_text_align=”justify” locked=”off” global_colors_info=”{}” header_2_2_font_size_tablet=”42px” header_3_2_font_size_tablet=”42px” header_4_2_font_size_tablet=”42px” header_5_2_font_size_tablet=”42px” header_6_2_font_size_tablet=”42px” header_2_2_font_size_phone=”34px” header_3_2_font_size_phone=”34px” header_4_2_font_size_phone=”34px” header_5_2_font_size_phone=”34px” header_6_2_font_size_phone=”34px” header_2_2_font_size_last_edited=”on|tablet” header_3_2_font_size_last_edited=”on|tablet” header_4_2_font_size_last_edited=”on|tablet” header_5_2_font_size_last_edited=”on|tablet” header_6_2_font_size_last_edited=”on|tablet” header_2_3_font_size_tablet=”34px” header_3_3_font_size_tablet=”34px” header_4_3_font_size_tablet=”34px” header_5_3_font_size_tablet=”34px” header_6_3_font_size_tablet=”34px” header_2_3_font_size_phone=”28px” header_3_3_font_size_phone=”28px” header_4_3_font_size_phone=”28px” header_5_3_font_size_phone=”28px” header_6_3_font_size_phone=”28px” header_2_3_font_size_last_edited=”on|phone” header_3_3_font_size_last_edited=”on|phone” header_4_3_font_size_last_edited=”on|phone” header_5_3_font_size_last_edited=”on|phone” header_6_3_font_size_last_edited=”on|phone” header_2_4_font_size_tablet=”22px” header_3_4_font_size_tablet=”22px” header_4_4_font_size_tablet=”22px” header_5_4_font_size_tablet=”22px” header_6_4_font_size_tablet=”22px” header_2_4_font_size_phone=”18px” header_3_4_font_size_phone=”18px” header_4_4_font_size_phone=”18px” header_5_4_font_size_phone=”18px” header_6_4_font_size_phone=”18px” header_2_4_font_size_last_edited=”on|phone” header_3_4_font_size_last_edited=”on|phone” header_4_4_font_size_last_edited=”on|phone” header_5_4_font_size_last_edited=”on|phone” header_6_4_font_size_last_edited=”on|phone” header_2_5_font_size_phone=”16px” header_3_5_font_size_phone=”16px” header_4_5_font_size_phone=”16px” header_5_5_font_size_phone=”16px” header_6_5_font_size_phone=”16px” header_2_5_font_size_last_edited=”on|tablet” header_3_5_font_size_last_edited=”on|tablet” header_4_5_font_size_last_edited=”on|tablet” header_5_5_font_size_last_edited=”on|tablet” header_6_5_font_size_last_edited=”on|tablet”]<\/p>\n 2. Product Innovation<\/strong><\/p>\n Shelf space has been created for products made from surplus vegetables giving visibility to true chain innovations. Naturally, these initiatives are also likely to be attractive from a margin perspective, which is positive for the business. But what makes this kind of innovation so powerful is how it educates consumers about the value of food and the impact of throwing it away.<\/p>\n \ud83d\udc49 Lesson: <\/span><\/strong>Great product innovation connects purpose, profit and consumer education.<\/p>\n [\/et_pb_text][et_pb_divider color=”#fcd21d” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_font_size=”16px” text_line_height=”1.6em” header_font=”Montserrat|700|||||||” header_2_font=”Bellefair||||||||” header_2_text_align=”left” header_2_text_color=”#000000″ header_2_font_size=”48px” header_2_line_height=”1.2em” text_orientation=”justified” custom_padding=”2px||0px|||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”42px” header_2_font_size_phone=”34px” header_2_font_size_last_edited=”on|tablet” text_text_align=”justify” locked=”off” global_colors_info=”{}” header_2_2_font_size_tablet=”42px” header_3_2_font_size_tablet=”42px” header_4_2_font_size_tablet=”42px” header_5_2_font_size_tablet=”42px” header_6_2_font_size_tablet=”42px” header_2_2_font_size_phone=”34px” header_3_2_font_size_phone=”34px” header_4_2_font_size_phone=”34px” header_5_2_font_size_phone=”34px” header_6_2_font_size_phone=”34px” header_2_2_font_size_last_edited=”on|tablet” header_3_2_font_size_last_edited=”on|tablet” header_4_2_font_size_last_edited=”on|tablet” header_5_2_font_size_last_edited=”on|tablet” header_6_2_font_size_last_edited=”on|tablet” header_2_3_font_size_tablet=”34px” header_3_3_font_size_tablet=”34px” header_4_3_font_size_tablet=”34px” header_5_3_font_size_tablet=”34px” header_6_3_font_size_tablet=”34px” header_2_3_font_size_phone=”28px” header_3_3_font_size_phone=”28px” header_4_3_font_size_phone=”28px” header_5_3_font_size_phone=”28px” header_6_3_font_size_phone=”28px” header_2_3_font_size_last_edited=”on|phone” header_3_3_font_size_last_edited=”on|phone” header_4_3_font_size_last_edited=”on|phone” header_5_3_font_size_last_edited=”on|phone” header_6_3_font_size_last_edited=”on|phone” header_2_4_font_size_tablet=”22px” header_3_4_font_size_tablet=”22px” header_4_4_font_size_tablet=”22px” header_5_4_font_size_tablet=”22px” header_6_4_font_size_tablet=”22px” header_2_4_font_size_phone=”18px” header_3_4_font_size_phone=”18px” header_4_4_font_size_phone=”18px” header_5_4_font_size_phone=”18px” header_6_4_font_size_phone=”18px” header_2_4_font_size_last_edited=”on|phone” header_3_4_font_size_last_edited=”on|phone” header_4_4_font_size_last_edited=”on|phone” header_5_4_font_size_last_edited=”on|phone” header_6_4_font_size_last_edited=”on|phone” header_2_5_font_size_phone=”16px” header_3_5_font_size_phone=”16px” header_4_5_font_size_phone=”16px” header_5_5_font_size_phone=”16px” header_6_5_font_size_phone=”16px” header_2_5_font_size_last_edited=”on|tablet” header_3_5_font_size_last_edited=”on|tablet” header_4_5_font_size_last_edited=”on|tablet” header_5_5_font_size_last_edited=”on|tablet” header_6_5_font_size_last_edited=”on|tablet”]<\/p>\n 3. Consumer Behaviour<\/strong><\/p>\n Consumers\u2019 behaviour at home is being positively influenced through loyalty programmes. Knowing that Dutch consumers love collecting points, these schemes can be used for meaningful purposes. Sustainability managers are usually driven by intrinsic motivation, so they prefer not to promote \u2018useless trinkets\u2019. Instead, they develop purposeful loyalty campaigns that help consumers reduce food waste at home perfectly aligned with their sustainability goals. When a loyalty campaign turns out to be too successful and the team must quickly manage overwhelming demand, it requires serious innovation skills to keep customers happy.<\/p>\n \ud83d\udc49 Lesson:<\/strong> <\/span>Influencing behaviour is one of the hardest, but most rewarding, forms of innovation.<\/p>\n [\/et_pb_text][et_pb_divider color=”#fcd21d” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_font_size=”16px” text_line_height=”1.6em” header_font=”Montserrat|700|||||||” header_2_font=”Bellefair||||||||” header_2_text_align=”left” header_2_text_color=”#000000″ header_2_font_size=”48px” header_2_line_height=”1.2em” text_orientation=”justified” custom_padding=”2px||0px|||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”42px” header_2_font_size_phone=”34px” header_2_font_size_last_edited=”on|tablet” text_text_align=”justify” locked=”off” global_colors_info=”{}” header_2_2_font_size_tablet=”42px” header_3_2_font_size_tablet=”42px” header_4_2_font_size_tablet=”42px” header_5_2_font_size_tablet=”42px” header_6_2_font_size_tablet=”42px” header_2_2_font_size_phone=”34px” header_3_2_font_size_phone=”34px” header_4_2_font_size_phone=”34px” header_5_2_font_size_phone=”34px” header_6_2_font_size_phone=”34px” header_2_2_font_size_last_edited=”on|tablet” header_3_2_font_size_last_edited=”on|tablet” header_4_2_font_size_last_edited=”on|tablet” header_5_2_font_size_last_edited=”on|tablet” header_6_2_font_size_last_edited=”on|tablet” header_2_3_font_size_tablet=”34px” header_3_3_font_size_tablet=”34px” header_4_3_font_size_tablet=”34px” header_5_3_font_size_tablet=”34px” header_6_3_font_size_tablet=”34px” header_2_3_font_size_phone=”28px” header_3_3_font_size_phone=”28px” header_4_3_font_size_phone=”28px” header_5_3_font_size_phone=”28px” header_6_3_font_size_phone=”28px” header_2_3_font_size_last_edited=”on|phone” header_3_3_font_size_last_edited=”on|phone” header_4_3_font_size_last_edited=”on|phone” header_5_3_font_size_last_edited=”on|phone” header_6_3_font_size_last_edited=”on|phone” header_2_4_font_size_tablet=”22px” header_3_4_font_size_tablet=”22px” header_4_4_font_size_tablet=”22px” header_5_4_font_size_tablet=”22px” header_6_4_font_size_tablet=”22px” header_2_4_font_size_phone=”18px” header_3_4_font_size_phone=”18px” header_4_4_font_size_phone=”18px” header_5_4_font_size_phone=”18px” header_6_4_font_size_phone=”18px” header_2_4_font_size_last_edited=”on|phone” header_3_4_font_size_last_edited=”on|phone” header_4_4_font_size_last_edited=”on|phone” header_5_4_font_size_last_edited=”on|phone” header_6_4_font_size_last_edited=”on|phone” header_2_5_font_size_phone=”16px” header_3_5_font_size_phone=”16px” header_4_5_font_size_phone=”16px” header_5_5_font_size_phone=”16px” header_6_5_font_size_phone=”16px” header_2_5_font_size_last_edited=”on|tablet” header_3_5_font_size_last_edited=”on|tablet” header_4_5_font_size_last_edited=”on|tablet” header_5_5_font_size_last_edited=”on|tablet” header_6_5_font_size_last_edited=”on|tablet”]<\/p>\n 4. Value Recovery through Smart Discounting<\/strong><\/p>\n A smart approach to price reduction can also become a driver of behavioural change. By designating specific in-store areas for products nearing their best-before dates offered at significant discounts, the retailer turns potential waste into opportunity. While these products no longer generate profit margins, the initiative engages consumers directly in the brand\u2019s sustainability mission. When customers actively seek out these products, even forming queues before opening hours, it shows that circular thinking can create both movement and momentum.<\/p>\n \ud83d\udc49 Lesson:<\/strong> <\/span>True innovation lies in turning end-of-life products into the start of a new consumer habit where value, sustainability and engagement come together.<\/p>\n \n [\/et_pb_text][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/11\/1762342951131-1.jpg” alt=”Impact Awards Healthy Food Innovation” title_text=”Impact Awards Healthy Food Innovation” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_font_size=”16px” text_line_height=”1.6em” header_font=”Montserrat|700|||||||” header_2_font=”Bellefair||||||||” header_2_text_align=”left” header_2_text_color=”#000000″ header_2_font_size=”48px” header_2_line_height=”1.2em” text_orientation=”justified” custom_padding=”2px||0px|||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”42px” header_2_font_size_phone=”34px” header_2_font_size_last_edited=”on|tablet” text_text_align=”justify” locked=”off” global_colors_info=”{}” header_2_2_font_size_tablet=”42px” header_3_2_font_size_tablet=”42px” header_4_2_font_size_tablet=”42px” header_5_2_font_size_tablet=”42px” header_6_2_font_size_tablet=”42px” header_2_2_font_size_phone=”34px” header_3_2_font_size_phone=”34px” header_4_2_font_size_phone=”34px” header_5_2_font_size_phone=”34px” header_6_2_font_size_phone=”34px” header_2_2_font_size_last_edited=”on|tablet” header_3_2_font_size_last_edited=”on|tablet” header_4_2_font_size_last_edited=”on|tablet” header_5_2_font_size_last_edited=”on|tablet” header_6_2_font_size_last_edited=”on|tablet” header_2_3_font_size_tablet=”34px” header_3_3_font_size_tablet=”34px” header_4_3_font_size_tablet=”34px” header_5_3_font_size_tablet=”34px” header_6_3_font_size_tablet=”34px” header_2_3_font_size_phone=”28px” header_3_3_font_size_phone=”28px” header_4_3_font_size_phone=”28px” header_5_3_font_size_phone=”28px” header_6_3_font_size_phone=”28px” header_2_3_font_size_last_edited=”on|phone” header_3_3_font_size_last_edited=”on|phone” header_4_3_font_size_last_edited=”on|phone” header_5_3_font_size_last_edited=”on|phone” header_6_3_font_size_last_edited=”on|phone” header_2_4_font_size_tablet=”22px” header_3_4_font_size_tablet=”22px” header_4_4_font_size_tablet=”22px” header_5_4_font_size_tablet=”22px” header_6_4_font_size_tablet=”22px” header_2_4_font_size_phone=”18px” header_3_4_font_size_phone=”18px” header_4_4_font_size_phone=”18px” header_5_4_font_size_phone=”18px” header_6_4_font_size_phone=”18px” header_2_4_font_size_last_edited=”on|phone” header_3_4_font_size_last_edited=”on|phone” header_4_4_font_size_last_edited=”on|phone” header_5_4_font_size_last_edited=”on|phone” header_6_4_font_size_last_edited=”on|phone” header_2_5_font_size_phone=”16px” header_3_5_font_size_phone=”16px” header_4_5_font_size_phone=”16px” header_5_5_font_size_phone=”16px” header_6_5_font_size_phone=”16px” header_2_5_font_size_last_edited=”on|tablet” header_3_5_font_size_last_edited=”on|tablet” header_4_5_font_size_last_edited=”on|tablet” header_5_5_font_size_last_edited=”on|tablet” header_6_5_font_size_last_edited=”on|tablet”]<\/p>\n \u2728 Magic or Innovation? [\/et_pb_text][et_pb_divider color=”#fcd21d” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][et_pb_text _builder_version=”4.27.4″ text_font=”Montserrat||||||||” text_font_size=”16px” text_line_height=”1.6em” header_font=”Montserrat|700|||||||” header_2_font=”Bellefair||||||||” header_2_text_align=”left” header_2_text_color=”#000000″ header_2_font_size=”48px” header_2_line_height=”1.2em” text_orientation=”justified” custom_padding=”2px||0px|||” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”42px” header_2_font_size_phone=”34px” header_2_font_size_last_edited=”on|tablet” text_text_align=”justify” locked=”off” global_colors_info=”{}” header_2_2_font_size_tablet=”42px” header_3_2_font_size_tablet=”42px” header_4_2_font_size_tablet=”42px” header_5_2_font_size_tablet=”42px” header_6_2_font_size_tablet=”42px” header_2_2_font_size_phone=”34px” header_3_2_font_size_phone=”34px” header_4_2_font_size_phone=”34px” header_5_2_font_size_phone=”34px” header_6_2_font_size_phone=”34px” header_2_2_font_size_last_edited=”on|tablet” header_3_2_font_size_last_edited=”on|tablet” header_4_2_font_size_last_edited=”on|tablet” header_5_2_font_size_last_edited=”on|tablet” header_6_2_font_size_last_edited=”on|tablet” header_2_3_font_size_tablet=”34px” header_3_3_font_size_tablet=”34px” header_4_3_font_size_tablet=”34px” header_5_3_font_size_tablet=”34px” header_6_3_font_size_tablet=”34px” header_2_3_font_size_phone=”28px” header_3_3_font_size_phone=”28px” header_4_3_font_size_phone=”28px” header_5_3_font_size_phone=”28px” header_6_3_font_size_phone=”28px” header_2_3_font_size_last_edited=”on|phone” header_3_3_font_size_last_edited=”on|phone” header_4_3_font_size_last_edited=”on|phone” header_5_3_font_size_last_edited=”on|phone” header_6_3_font_size_last_edited=”on|phone” header_2_4_font_size_tablet=”22px” header_3_4_font_size_tablet=”22px” header_4_4_font_size_tablet=”22px” header_5_4_font_size_tablet=”22px” header_6_4_font_size_tablet=”22px” header_2_4_font_size_phone=”18px” header_3_4_font_size_phone=”18px” header_4_4_font_size_phone=”18px” header_5_4_font_size_phone=”18px” header_6_4_font_size_phone=”18px” header_2_4_font_size_last_edited=”on|phone” header_3_4_font_size_last_edited=”on|phone” header_4_4_font_size_last_edited=”on|phone” header_5_4_font_size_last_edited=”on|phone” header_6_4_font_size_last_edited=”on|phone” header_2_5_font_size_phone=”16px” header_3_5_font_size_phone=”16px” header_4_5_font_size_phone=”16px” header_5_5_font_size_phone=”16px” header_6_5_font_size_phone=”16px” header_2_5_font_size_last_edited=”on|tablet” header_3_5_font_size_last_edited=”on|tablet” header_4_5_font_size_last_edited=”on|tablet” header_5_5_font_size_last_edited=”on|tablet” header_6_5_font_size_last_edited=”on|tablet”]<\/p>\n Innovation Mindset, Skills and Mentality That\u2019s why the sustainability manager is the food innovator of the future.<\/strong><\/p>\n [\/et_pb_text][et_pb_divider color=”#fcd21d” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-07-at-13.27.16.jpg” alt=”Mastering Food Innovation in the Media” title_text=”Mastering Food Innovation in the Media” _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.27.4″ _module_preset=”default” text_font=”Montserrat||||||||” text_font_size=”16px” header_2_font=”Montserrat|700|||||||” global_colors_info=”{}”]<\/p>\n \ud83d\udcd8 Want to learn more about successful innovation and creating real impact in the food industry? [\/et_pb_text][et_pb_button button_url=”https:\/\/startafoodstory.com\/shop\/” url_new_window=”on” button_text=”Order here” button_alignment=”center” _builder_version=”4.27.4″ custom_button=”on” button_text_color=”#c82d66″ button_border_width=”4px” button_border_color=”#c82d66″ button_border_radius=”100px” button_letter_spacing=”2px” button_font=”Montserrat|on||on|” button_icon=”E||divi||400″ animation_style=”fade” button_text_color_hover=”#ffffff” button_border_color_hover=”#ffffff” button_letter_spacing_hover=”2px” button_bg_color_hover=”rgba(0,0,0,0)” locked=”off” global_colors_info=”{}” button_text_size__hover_enabled=”off” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_text_color__hover_enabled=”on|hover” button_text_color__hover=”#747d88″ button_one_text_color__hover_enabled=”off” button_two_text_color__hover_enabled=”off” button_border_width__hover_enabled=”off” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_border_color__hover_enabled=”on” button_border_color__hover=”#747d88″ button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_border_radius__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_letter_spacing__hover_enabled=”on” button_letter_spacing__hover=”2px” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_bg_color__hover_enabled=”on” button_bg_color__hover=”rgba(0,0,0,0)” button_one_bg_color__hover_enabled=”off” button_two_bg_color__hover_enabled=”off” button_icon_color__hover_enabled=”on|hover” button_icon_color__hover=”#c82d66″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" This week, the Impact Award of the Healthy Innovation Awards (Gezonde Innovatie Awards) van Food Personality en FoodLog was presented. The first prize was received by the Sustainability Manager of retailer Lidl.\u00a0The similarities between her work as a sustainability manager and that of many food innovators are striking. The initiatives she (and her team) has […]<\/p>\n","protected":false},"author":1,"featured_media":932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,1,12],"tags":[58,15,78,97,31,20],"class_list":["post-1988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-article","category-free","category-newsletter","tag-fooddesign","tag-food-innovation","tag-food-retail","tag-innovation-leadership","tag-mfi","tag-sustainability"],"yoast_head":"\n<\/h3>\n
Organising and realising these kinds of initiatives requires a touch of magic. And that\u2019s exactly why the transformation towards a more sustainable food system lies in the hands of the food innovator, in this case, disguised as a sustainability manager. She possesses the innovation mindset and skill set to make it happen.<\/p>\n
<\/strong>To intervene in a finely tuned logistics system, you need to convince everyone internally of the value of sustainable policies and then persuade them to let go of familiar processes. For product innovation, she works closely with product managers and suppliers to translate sustainability ambitions into tangible results: products that actively reduce waste. The majority of the work lies in connecting internal interests and business processes. You need to create win-win situations across all departments: from marketing to logistics, finance to communications. And as if that weren\u2019t enough, these projects are often under close scrutiny from executive teams. As an innovator, you must always be pitch-ready, able to present the latest progress at any level. In short: translating sustainable policy into action, results, and impact is nothing short of magic: it\u2019s innovation. And to do that, you need unshakable confidence, pitbull determination and the ability to turn every challenge into a win-win.<\/p>\n
Order my book Mastering Food Innovation<\/a> now featured in Vakblad Voedingsindustrie<\/a>, EVMI<\/a>, Frits Media, Food Inspiration and Nu Duurzaam. Discover how to turn your sustainability ambitions into tangible innovation success.<\/p>\n