{"id":2364,"date":"2026-02-09T15:33:44","date_gmt":"2026-02-09T15:33:44","guid":{"rendered":"https:\/\/startafoodstory.com\/?p=2364"},"modified":"2026-04-08T09:57:27","modified_gmt":"2026-04-08T09:57:27","slug":"betere-namen-smaken-lekkerder","status":"publish","type":"post","link":"https:\/\/startafoodstory.com\/nl\/betere-namen-smaken-lekkerder\/","title":{"rendered":"Betere Namen Smaken Lekkerder"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Post Body&#8221; _builder_version=&#8221;4.16&#8243; min_height=&#8221;451.8px&#8221; custom_padding=&#8221;36px||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; min_height=&#8221;418.3px&#8221; custom_margin=&#8221;|auto|-1px|auto||&#8221; custom_padding=&#8221;|||0px||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<h2 class=\"ember-view reader-text-block__paragraph\"><strong>Mary van Hoek-Hendriks te gast in de Namarama show van Floris H\u00fclsmann<\/strong><\/h2>\n<p>Deze aflevering neem ik je mee naar de Horecava. De grootste food- en hospitalitybeurs van Nederland. <span style=\"font-size: 16px;\">Een plek waar smaken, concepten en vooral namen samenkomen. <\/span>Tussen de stands en gesprekken door sprak ik met Mary van Hoek-Hendriks. Zij is een bekende in de wereld van food en marketing en schreef het vuistdikke Mastering Food Innovation, Impact by design. <span>We kwamen op elkaars pad omdat Mary mij\u00a0 noemde in haar boek (over het belang van een sterke naam voor je innovatie). Dus daar wilde ik wel meer over weten.<\/span><\/p>\n<p>Mary weet alles over food, positionering en wat een naam kan doen in een markt waar alles al lijkt te bestaan.<\/p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe data-testid=\"embed-iframe\" style=\"border-radius:12px\" src=\"https:\/\/open.spotify.com\/embed\/episode\/5YFBdiTk2AzO3grugblIH1?utm_source=generator\" width=\"100%\" height=\"352\" frameBorder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\"><\/iframe>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<h2><b>Meer weten over naamexpert Floris en De Namarama Show?<\/b><\/h2>\n<p><span>\u201cEen naam kun je vaak maar \u00e9\u00e9n keer kiezen, wij weten hoe je die keuze het beste kunt maken\u201d Floris H\u00fclsmann schreef er het boek \u201cMaak je naam onvergetelijk\u201d over. Daarin helpt hij starters met een stappenplan om tot de juiste naam te komen. Zijn naam-inspiratie deelt hij in <a href=\"https:\/\/open.spotify.com\/show\/1V3HZ6PvqH4ajuGZ8IaQhw?si=148a4f33f0704c56\">De Namarama Show<\/a> podcast.<\/span><\/p>\n<p>Naar website <a href=\"https:\/\/namarama.nl\/\">Namarama<\/a><br \/>Alles over naamexpert <a href=\"https:\/\/namarama.nl\/over-namarama\/\">Floris H\u00fclsmann<\/a><\/p>[\/et_pb_text][et_pb_testimonial author=&#8221;Mary van Hoek-Hendriks&#8221; job_title=&#8221;Food Impactor&#8221; company_name=&#8221;Start a Food Story&#8221; portrait_url=&#8221;https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/01\/Mary-van-Hoek-Hendriks-Pijke-Driessen-1-LR.jpg&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_font_size=&#8221;16px&#8221; author_font=&#8221;Montserrat|700|||||||&#8221; author_font_size=&#8221;16px&#8221; position_font=&#8221;Montserrat||||||||&#8221; position_font_size=&#8221;16px&#8221; company_font=&#8221;Montserrat||||||||&#8221; company_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<p><strong>Start a Food Story\u2026. And this is how it started!<\/strong><\/p>\n<p>Ik had geen betere plek voor de podcast van Floris Hulsmann, d\u00e9 naamexpert kunnen wensen dan midden op de Horecava. Tussen de zinderende energie van de start van een vers nieuw horecajaar, vol bruisende startups, enthousiaste ondernemers en vooral veel eten en drinken.<\/p>\n<p><a href=\"https:\/\/open.spotify.com\/episode\/5YFBdiTk2AzO3grugblIH1?si=eWisTKkKTWqAT37D9RLP2w\"><strong>Beluister nu de aflevering: Betere Namen Smaken Lekkerder<\/strong><\/a><\/p>\n<ul>\n<li>Is Start a Food Story eigenlijk wel een goede bedrijfsnaam?<\/li>\n<li>Het ontstaan van Peijnenburg Tussendoor (en wie waren de voorlopers van Snelle Jelle?)<\/li>\n<li>Innovatie is niet voor iedereen: hoe ga je collage van idee\u00ebn naar concept?<\/li>\n<\/ul>[\/et_pb_testimonial][et_pb_divider color=&#8221;#fcd21d&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/startafoodstory.com\/mastering-food-innovation\/&#8221; button_text=&#8221;Bestel Boek HIER&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#fcd21d&#8221; button_border_width=&#8221;4px&#8221; button_border_color=&#8221;#fcd21d&#8221; button_border_radius=&#8221;100px&#8221; button_letter_spacing=&#8221;2px&#8221; button_font=&#8221;Montserrat|on||on|&#8221; button_icon=&#8221;&#xe086;||divi||400&#8243; button_icon_color=&#8221;#fcd21d&#8221; animation_style=&#8221;fade&#8221; button_text_color_hover=&#8221;#ffffff&#8221; button_border_color_hover=&#8221;#ffffff&#8221; button_letter_spacing_hover=&#8221;2px&#8221; button_bg_color_hover=&#8221;rgba(0,0,0,0)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#747d66&#8243; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;on&#8221; button_border_color__hover=&#8221;#747d66&#8243; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;2px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on&#8221; button_bg_color__hover=&#8221;rgba(0,0,0,0)&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_icon_color__hover_enabled=&#8221;on|hover&#8221; button_icon_color__hover=&#8221;#747d66&#8243;][\/et_pb_button][et_pb_image src=&#8221;https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/05\/boek_Mary_schaduw-scaled-1.png&#8221; title_text=&#8221;boek_Mary_schaduw-scaled&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<h2 id=\"ember1166\" class=\"ember-view reader-text-block__paragraph\"><b>Meer weten over Mastering Food Innovation?<\/b><\/h2>\n<p>Mastering Food Innovation is een praktisch en inspirerend boek voor iedereen die \u00e9chte impact wil maken met voedselinnovatie. Het helpt je van idee naar succesvolle, duurzame food innovaties: creatief, strategisch en toepasbaar.<\/p>\n<p>Naar website <a href=\"https:\/\/startafoodstory.com\/mastering-food-innovation\/\">Mastering Food Innovation | Impact by Design<\/a><br \/>Meteen bestellen? In Nederland is <a href=\"https:\/\/startafoodstory.com\/shop\">de speciale limited edition<\/a> verkrijgbaar bij mij, rest van de wereld via<a href=\"https:\/\/a.co\/d\/00LvGVCw\"> Amazon<\/a> of je landelijke bookretailer<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/startafoodstory.com\/wtfood\/&#8221; button_text=&#8221;What the Food?!&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; custom_button=&#8221;on&#8221; button_text_color=&#8221;#fcd21d&#8221; button_border_width=&#8221;4px&#8221; button_border_color=&#8221;#fcd21d&#8221; button_border_radius=&#8221;100px&#8221; button_letter_spacing=&#8221;2px&#8221; button_font=&#8221;Montserrat|on||on|&#8221; button_icon=&#8221;&#xe07f;||divi||400&#8243; button_icon_color=&#8221;#fcd21d&#8221; animation_style=&#8221;fade&#8221; button_text_color_hover=&#8221;#ffffff&#8221; button_border_color_hover=&#8221;#ffffff&#8221; button_letter_spacing_hover=&#8221;2px&#8221; button_bg_color_hover=&#8221;rgba(0,0,0,0)&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;on|hover&#8221; button_text_color__hover=&#8221;#747d66&#8243; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;on&#8221; button_border_color__hover=&#8221;#747d66&#8243; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;on&#8221; button_letter_spacing__hover=&#8221;2px&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;on&#8221; button_bg_color__hover=&#8221;rgba(0,0,0,0)&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_icon_color__hover_enabled=&#8221;on|hover&#8221; button_icon_color__hover=&#8221;#747d66&#8243;][\/et_pb_button][et_pb_image src=&#8221;https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/01\/What-The-Food-Beeldmerk-vierkant.jpg&#8221; title_text=&#8221;What The Food Beeldmerk &#8211; vierkant&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_font_size=&#8221;16px&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;]<h2 id=\"ember1166\" class=\"ember-view reader-text-block__paragraph\"><b>Meer weten over What the Food?!<\/b><\/h2>\n<p><span data-slate-fragment=\"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\">D\u00e9 podcast waarin Mary en Marc food innovaties en mislukkingen, producten, concepten, verpakkingen, campagnes en merken bespreken. <\/span><span data-slate-fragment=\"JTVCJTdCJTIydHlwZSUyMiUzQSUyMnBhcmFncmFwaCUyMiUyQyUyMmNoaWxkcmVuJTIyJTNBJTVCJTdCJTIydGV4dCUyMiUzQSUyMkQlQzMlQTklMjBwb2RjYXN0JTIwd2FhcmluJTIwTWFyeSUyMGVuJTIwTWFyYyUyMGZvb2QlMjBpbm5vdmF0aWVzJTIwZW4lMjBtaXNsdWtraW5nZW4lMkMlMjBwcm9kdWN0ZW4lMkMlMjBjb25jZXB0ZW4lMkMlMjB2ZXJwYWtraW5nZW4lMkMlMjBjYW1wYWduZXMlMjBlbiUyMG1lcmtlbiUyMGJlc3ByZWtlbiUyMFdpaiUyMGZpbGVyZW4lMkMlMjBnZXZlbiUyMG9uemUlMjBvbmdlem91dGVuJTIwbWVuaW5nJTJDJTIwcHJpanplbiUyMGRlJTIwaGVtZWwlMjBpbiUyMGVuJTIwb250bWFza2VyZW4uJTIwV2hhdCUyMHRoZSUyMEZvb2QlM0YhJTIwRWNodCUyMHdhYXIhJTIyJTdEJTVEJTdEJTVE\">Wij fileren, geven onze ongezouten mening, prijzen de hemel in en ontmaskeren.<br \/><\/span><strong>What the Food?! Echt waar!<\/strong><\/p>\n<p>Meteen naar alle podcastafleveringen? <a href=\"https:\/\/startafoodstory.com\/wtfood\/\">What the Food?! Podcast<\/a><br \/>Volg ons op <a href=\"https:\/\/www.instagram.com\/wtfood.nl\/\">Instagram<\/a> voor de bloopers<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/startafoodstory.com\/wp-content\/uploads\/2026\/02\/Horecava-Mary-Floris.jpg&#8221; title_text=&#8221;Horecava Mary Floris&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Mary van Hoek-Hendriks te gast in de Namarama show van Floris H\u00fclsmann Deze aflevering neem ik je mee naar de Horecava. De grootste food- en hospitalitybeurs van Nederland. Een plek waar smaken, concepten en vooral namen samenkomen. Tussen de stands en gesprekken door sprak ik met Mary van Hoek-Hendriks. Zij is een bekende in de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2370,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1,98,11],"tags":[15,31,93,92,22],"class_list":["post-2364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-free","category-interview","category-podcast","tag-food-innovation","tag-mfi","tag-naamexpert","tag-namarama","tag-podcasts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Betere Namen Smaken Lekkerder - Start a Food Story<\/title>\n<meta name=\"description\" content=\"In De Namarama Show, de podcast van Floris H\u00fclsmann duiken Floris en Mary van Hoek-Hendriks in de kracht van creativiteit, branding en verbeelding binnen food innovatie. 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