{"id":752,"date":"2025-05-30T07:00:57","date_gmt":"2025-05-30T07:00:57","guid":{"rendered":"https:\/\/startafoodstory.com\/?p=752"},"modified":"2026-04-08T10:03:43","modified_gmt":"2026-04-08T10:03:43","slug":"new-book-mastering-food-innovation-impact-by-design-offers-food-innovators-a-roadmap-to-successful-market-launch","status":"publish","type":"post","link":"https:\/\/startafoodstory.com\/nl\/new-book-mastering-food-innovation-impact-by-design-offers-food-innovators-a-roadmap-to-successful-market-launch\/","title":{"rendered":"New book \u2018MASTERING FOOD INNOVATION | Impact by Design\u2019 offers Food Innovators a roadmap to successful market launch"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; custom_padding_last_edited=&#8221;on|tablet&#8221; admin_label=&#8221;Header&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px|||||&#8221; custom_padding_tablet=&#8221;50px||||false|false&#8221; custom_padding_phone=&#8221;&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Post Body&#8221; _builder_version=&#8221;4.16&#8243; min_height=&#8221;215.8px&#8221; custom_padding=&#8221;||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.4&#8243; min_height=&#8221;179.3px&#8221; custom_margin=&#8221;|auto|-1px|auto||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.6em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;||-7px|||&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; text_text_align=&#8221;justify&#8221; global_colors_info=&#8221;{}&#8221; header_2_2_font_size_tablet=&#8221;42px&#8221; header_3_2_font_size_tablet=&#8221;42px&#8221; header_4_2_font_size_tablet=&#8221;42px&#8221; header_5_2_font_size_tablet=&#8221;42px&#8221; header_6_2_font_size_tablet=&#8221;42px&#8221; header_2_2_font_size_phone=&#8221;34px&#8221; header_3_2_font_size_phone=&#8221;34px&#8221; header_4_2_font_size_phone=&#8221;34px&#8221; header_5_2_font_size_phone=&#8221;34px&#8221; header_6_2_font_size_phone=&#8221;34px&#8221; header_2_2_font_size_last_edited=&#8221;on|tablet&#8221; header_3_2_font_size_last_edited=&#8221;on|tablet&#8221; header_4_2_font_size_last_edited=&#8221;on|tablet&#8221; header_5_2_font_size_last_edited=&#8221;on|tablet&#8221; header_6_2_font_size_last_edited=&#8221;on|tablet&#8221; header_2_3_font_size_tablet=&#8221;34px&#8221; header_3_3_font_size_tablet=&#8221;34px&#8221; header_4_3_font_size_tablet=&#8221;34px&#8221; header_5_3_font_size_tablet=&#8221;34px&#8221; header_6_3_font_size_tablet=&#8221;34px&#8221; header_2_3_font_size_phone=&#8221;28px&#8221; header_3_3_font_size_phone=&#8221;28px&#8221; header_4_3_font_size_phone=&#8221;28px&#8221; header_5_3_font_size_phone=&#8221;28px&#8221; header_6_3_font_size_phone=&#8221;28px&#8221; header_2_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_3_font_size_last_edited=&#8221;on|phone&#8221; header_5_3_font_size_last_edited=&#8221;on|phone&#8221; header_6_3_font_size_last_edited=&#8221;on|phone&#8221; header_2_4_font_size_tablet=&#8221;22px&#8221; header_3_4_font_size_tablet=&#8221;22px&#8221; header_4_4_font_size_tablet=&#8221;22px&#8221; header_5_4_font_size_tablet=&#8221;22px&#8221; header_6_4_font_size_tablet=&#8221;22px&#8221; header_2_4_font_size_phone=&#8221;18px&#8221; header_3_4_font_size_phone=&#8221;18px&#8221; header_4_4_font_size_phone=&#8221;18px&#8221; header_5_4_font_size_phone=&#8221;18px&#8221; header_6_4_font_size_phone=&#8221;18px&#8221; header_2_4_font_size_last_edited=&#8221;on|phone&#8221; header_3_4_font_size_last_edited=&#8221;on|phone&#8221; header_4_4_font_size_last_edited=&#8221;on|phone&#8221; header_5_4_font_size_last_edited=&#8221;on|phone&#8221; header_6_4_font_size_last_edited=&#8221;on|phone&#8221; header_2_5_font_size_phone=&#8221;16px&#8221; header_3_5_font_size_phone=&#8221;16px&#8221; header_4_5_font_size_phone=&#8221;16px&#8221; header_5_5_font_size_phone=&#8221;16px&#8221; header_6_5_font_size_phone=&#8221;16px&#8221; header_2_5_font_size_last_edited=&#8221;on|tablet&#8221; header_3_5_font_size_last_edited=&#8221;on|tablet&#8221; header_4_5_font_size_last_edited=&#8221;on|tablet&#8221; header_5_5_font_size_last_edited=&#8221;on|tablet&#8221; header_6_5_font_size_last_edited=&#8221;on|tablet&#8221;]<p>Absolutely over the moon! Today, Friday 30 May, my book \u2018MASTERING FOOD INNOVATION<em> | <\/em>Impact by Design\u2019 goes live on Amazon. Since I release the Start a Food Story newsletter every the last Friday of the month I was determined to align this month\u2019s newsletter with the book launch. After nine months of preparation, it\u2019s finally here\u2026<\/p>\n<p>Check my celebration video here: <a href=\"https:\/\/www.youtube.com\/shorts\/5tzlHpJ1YpY\"><strong>https:\/\/www.youtube.com\/shorts\/5tzlHpJ1YpY<\/strong><\/a><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Post Body&#8221; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;4px||0px|||&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/05\/LIVE-scaled.jpg&#8221; title_text=&#8221;LIVE&#8221; url=&#8221;https:\/\/amzn.eu\/d\/azStt8V&#8221; url_new_window=&#8221;on&#8221; force_fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; 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header_2_4_font_size_tablet=&#8221;22px&#8221; header_3_4_font_size_tablet=&#8221;22px&#8221; header_4_4_font_size_tablet=&#8221;22px&#8221; header_5_4_font_size_tablet=&#8221;22px&#8221; header_6_4_font_size_tablet=&#8221;22px&#8221; header_2_4_font_size_phone=&#8221;18px&#8221; header_3_4_font_size_phone=&#8221;18px&#8221; header_4_4_font_size_phone=&#8221;18px&#8221; header_5_4_font_size_phone=&#8221;18px&#8221; header_6_4_font_size_phone=&#8221;18px&#8221; header_2_4_font_size_last_edited=&#8221;on|phone&#8221; header_3_4_font_size_last_edited=&#8221;on|phone&#8221; header_4_4_font_size_last_edited=&#8221;on|phone&#8221; header_5_4_font_size_last_edited=&#8221;on|phone&#8221; header_6_4_font_size_last_edited=&#8221;on|phone&#8221; header_2_5_font_size_phone=&#8221;16px&#8221; header_3_5_font_size_phone=&#8221;16px&#8221; header_4_5_font_size_phone=&#8221;16px&#8221; header_5_5_font_size_phone=&#8221;16px&#8221; header_6_5_font_size_phone=&#8221;16px&#8221; header_2_5_font_size_last_edited=&#8221;on|tablet&#8221; header_3_5_font_size_last_edited=&#8221;on|tablet&#8221; header_4_5_font_size_last_edited=&#8221;on|tablet&#8221; header_5_5_font_size_last_edited=&#8221;on|tablet&#8221; header_6_5_font_size_last_edited=&#8221;on|tablet&#8221;]<p><span style=\"color: #333333; font-size: 22px;\"><strong>For Who?<\/strong><br \/><\/span>This book is for anyone who truly wants to make a difference in the food sector. MASTERING FOOD INNOVATION is written for <strong>entrepreneurs, innovation managers, product developers, marketers and changemakers in food<\/strong>. Whether you\u2019re working at a <strong>start-up, scale-up, SME or multinational,<\/strong> this book will help you approach innovation more professionally and create sustainable impact. After more than twenty years working in food innovation in business and education, supporting start-ups and scale-ups, and collaborating with brands that want to change the food system, I\u2019ve gathered my knowledge, experiences and practical insights into one complete guide. The result? A strategic and practical compass that helps you innovate faster, smarter and with greater impact. The foreword is written by visionary international food leader Shawn Harris.\u00a0<\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/05\/Book-banner-Email-scaled.jpg&#8221; title_text=&#8221;Book banner &#8211; Email&#8221; url=&#8221;https:\/\/amzn.eu\/d\/7yfhyWU&#8221; url_new_window=&#8221;on&#8221; show_bottom_space=&#8221;off&#8221; align=&#8221;center&#8221; disabled_on=&#8221;off|off|off&#8221; admin_label=&#8221;featured image&#8221; _builder_version=&#8221;4.27.4&#8243; background_color=&#8221;#fff100&#8243; z_index=&#8221;1&#8243; width=&#8221;100%&#8221; custom_margin=&#8221;||28px|||&#8221; custom_padding=&#8221;|0px||0px||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.4&#8243; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; text_line_height=&#8221;1.6em&#8221; header_2_font=&#8221;Bellefair||||||||&#8221; header_2_text_align=&#8221;left&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;48px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;justified&#8221; custom_padding=&#8221;0px|||||&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|desktop&#8221; header_2_font_size_tablet=&#8221;42px&#8221; header_2_font_size_phone=&#8221;34px&#8221; header_2_font_size_last_edited=&#8221;on|tablet&#8221; text_text_align=&#8221;justify&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221; header_2_2_font_size_tablet=&#8221;42px&#8221; header_3_2_font_size_tablet=&#8221;42px&#8221; header_4_2_font_size_tablet=&#8221;42px&#8221; header_5_2_font_size_tablet=&#8221;42px&#8221; header_6_2_font_size_tablet=&#8221;42px&#8221; header_2_2_font_size_phone=&#8221;34px&#8221; header_3_2_font_size_phone=&#8221;34px&#8221; header_4_2_font_size_phone=&#8221;34px&#8221; header_5_2_font_size_phone=&#8221;34px&#8221; header_6_2_font_size_phone=&#8221;34px&#8221; header_2_2_font_size_last_edited=&#8221;on|tablet&#8221; header_3_2_font_size_last_edited=&#8221;on|tablet&#8221; header_4_2_font_size_last_edited=&#8221;on|tablet&#8221; header_5_2_font_size_last_edited=&#8221;on|tablet&#8221; header_6_2_font_size_last_edited=&#8221;on|tablet&#8221; header_2_3_font_size_tablet=&#8221;34px&#8221; header_3_3_font_size_tablet=&#8221;34px&#8221; header_4_3_font_size_tablet=&#8221;34px&#8221; header_5_3_font_size_tablet=&#8221;34px&#8221; header_6_3_font_size_tablet=&#8221;34px&#8221; header_2_3_font_size_phone=&#8221;28px&#8221; header_3_3_font_size_phone=&#8221;28px&#8221; header_4_3_font_size_phone=&#8221;28px&#8221; header_5_3_font_size_phone=&#8221;28px&#8221; header_6_3_font_size_phone=&#8221;28px&#8221; header_2_3_font_size_last_edited=&#8221;on|phone&#8221; header_3_3_font_size_last_edited=&#8221;on|phone&#8221; header_4_3_font_size_last_edited=&#8221;on|phone&#8221; header_5_3_font_size_last_edited=&#8221;on|phone&#8221; header_6_3_font_size_last_edited=&#8221;on|phone&#8221; header_2_4_font_size_tablet=&#8221;22px&#8221; header_3_4_font_size_tablet=&#8221;22px&#8221; header_4_4_font_size_tablet=&#8221;22px&#8221; header_5_4_font_size_tablet=&#8221;22px&#8221; header_6_4_font_size_tablet=&#8221;22px&#8221; header_2_4_font_size_phone=&#8221;18px&#8221; header_3_4_font_size_phone=&#8221;18px&#8221; header_4_4_font_size_phone=&#8221;18px&#8221; header_5_4_font_size_phone=&#8221;18px&#8221; header_6_4_font_size_phone=&#8221;18px&#8221; header_2_4_font_size_last_edited=&#8221;on|phone&#8221; header_3_4_font_size_last_edited=&#8221;on|phone&#8221; header_4_4_font_size_last_edited=&#8221;on|phone&#8221; header_5_4_font_size_last_edited=&#8221;on|phone&#8221; header_6_4_font_size_last_edited=&#8221;on|phone&#8221; header_2_5_font_size_phone=&#8221;16px&#8221; header_3_5_font_size_phone=&#8221;16px&#8221; header_4_5_font_size_phone=&#8221;16px&#8221; header_5_5_font_size_phone=&#8221;16px&#8221; header_6_5_font_size_phone=&#8221;16px&#8221; header_2_5_font_size_last_edited=&#8221;on|tablet&#8221; header_3_5_font_size_last_edited=&#8221;on|tablet&#8221; header_4_5_font_size_last_edited=&#8221;on|tablet&#8221; header_5_5_font_size_last_edited=&#8221;on|tablet&#8221; header_6_5_font_size_last_edited=&#8221;on|tablet&#8221;]<p><span style=\"color: #333333; font-size: 22px;\"><strong>For Who?<\/strong><br \/><\/span>This book is for anyone who truly wants to make a difference in the food sector. MASTERING FOOD INNOVATION is written for <strong>entrepreneurs, innovation managers, product developers, marketers and changemakers in food<\/strong>. Whether you\u2019re working at a <strong>start-up, scale-up, SME or multinational,<\/strong> this book will help you approach innovation more professionally and create sustainable impact. After more than twenty years working in food innovation in business and education, supporting start-ups and scale-ups, and collaborating with brands that want to change the food system, I\u2019ve gathered my knowledge, experiences and practical insights into one complete guide. The result? A strategic and practical compass that helps you innovate faster, smarter and with greater impact. The foreword is written by visionary international food leader Shawn Harris.\u00a0<\/p>\n<p><span style=\"color: #333333; font-size: 22px;\"><\/span><span style=\"color: #333333; font-size: 22px;\"><strong>Food Innovation Journey<\/strong><br \/><\/span><strong><\/strong>In this book I introduce the <strong>Food Innovation Journey<\/strong>, a proven model that helps turn bold ideas into scalable innovations with both social and commercial impact. The book is packed with insights, tools and real-world cases from inspiring pioneers. I\u2019m deeply grateful to work with these impact-driven changemakers. Their stories bring this journey to life.<\/p>\n<p>&nbsp;<\/p>[\/et_pb_text][et_pb_testimonial author=&#8221;Maurits Groen&#8221; job_title=&#8221;Entrepreneur&#8221; portrait_url=&#8221;https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/09\/Maurits-Groen.jpg&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; body_font=&#8221;Montserrat||on||||||&#8221; body_font_size=&#8221;16px&#8221; author_font=&#8221;Montserrat|700|||||||&#8221; author_font_size=&#8221;16px&#8221; position_font=&#8221;Montserrat||||||||&#8221; position_font_size=&#8221;16px&#8221; company_font=&#8221;Montserrat||||||||&#8221; company_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<p>If you\u2019re serious about reshaping the future of food, this book is your go-to manual. 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One of the biggest f#ck-ups in any market launch? Not having your distribution sorted while your marketing campaign is already live\u2026 So, I\u2019m testing my distribution channel first. 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Yes, of course that includes a flawless copy of the special <strong>limited edition<\/strong> made exclusively for the launch. Taking part is easy. Click on the image below to drop in all the errors you&#8217;ve spotted. You can also share your wildest ideas there and even leave a \u2b50\u2b50\u2b50\u2b50\u2b50 review if you\u2019d like to be featured (with your name!) on my website. Let the hunt begin&#8230;<\/p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-30-mei-2025-10_39_08.png&#8221; title_text=&#8221;ChatGPT Image 30 mei 2025, 10_39_08&#8243; url=&#8221;https:\/\/docs.google.com\/forms\/d\/e\/1FAIpQLSf6_2q9n_DvalzXDVM-qRw1N9dEyKZ1t8Xbten5BBWGwD23og\/viewform&#8221; url_new_window=&#8221;on&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/startafoodstory.com\/wp-content\/uploads\/2025\/06\/boek_Mary_voor_schaduw-scaled.png&#8221; 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header_5_5_font_size_last_edited=&#8221;on|tablet&#8221; header_6_5_font_size_last_edited=&#8221;on|tablet&#8221; theme_builder_area=&#8221;post_content&#8221;]<p style=\"text-align: left;\"><strong><span style=\"color: #333333; font-size: 22px;\">Book Details<br \/><\/span><\/strong>Title<br \/>MASTERING FOOD INNOVATION &#8211; Impact by Design<br \/>Author<br \/>Mary van Hoek-Hendriks<br \/><span style=\"font-size: 16px;\"><br \/>ISBN: 9789083557205<br \/><\/span><span style=\"font-size: 16px;\">Publisher: Start a Food Story B.V.<br \/><\/span><span style=\"font-size: 16px;\">Price: $89 \/ \u20ac85<br \/><\/span><span style=\"font-size: 16px;\">Language: English<br \/><\/span><span style=\"font-size: 16px;\">Available via: Amazon (worldwide) and <a href=\"https:\/\/startafoodstory.com\/shop\">shop<\/a> (The Netherlands)<\/span><\/p>\n<p id=\"ember1193\" class=\"ember-view reader-text-block__paragraph\"><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Montserrat||||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;16px&#8221; global_colors_info=&#8221;{}&#8221;]<p>If you came to this point reading this newsletter, thank you and stay tuned for more Food Innovation stories next month!<\/p>\n<p><strong>#Food #Innovation #Book #MasteringFoodInnovation #Amazon<\/strong><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Absolutely over the moon! Today, Friday 30 May, my book \u2018MASTERING FOOD INNOVATION | Impact by Design\u2019 goes live on Amazon. Since I release the Start a Food Story newsletter every the last Friday of the month I was determined to align this month\u2019s newsletter with the book launch. 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