BOE – BOOK – BuBBELS
Celebrating the Launch of Mastering Food Innovation
I had an incredible time celebrating the launch of Mastering Food Innovation at Floating Farm Rotterdam with an inspiring group of food innovators, entrepreneurs and investors. Sharing my journey and the insights behind the book reminded me how important connection and collaboration are for creating real impact. It was an honour to hand the first copy to Shawn Harris, who wrote the foreword, and hear his thoughts on commitment and perseverance in food entrepreneurship. I also had a wonderful conversation with Minke van Wingeren, CEO of Floating Farm, about the joys and challenges of urban food innovation. Watching guests connect, exchange ideas, and spark collaborations was a true highlight: serendipity at work! Thank you to everyone who joined this special day and helped bring the food innovation community together!
With love,
Mary van Hoek-Hendriks
pages of food innovation
contributors to the book
tools to speed up innovation
countries available
Book Launch Photo’s
Gallery of the Greatest Food Innovators
With special thanks to Romy He, Pijke Driessen & Ad Hoogesteger for the wonderful photos!
To share, follow or stay updated:
LinkedIn: credit Romy or Pijke and tag @masteringfoodinnovation & @MaryvanHoek-Hendriks
Instagram: @masteringfoodinnovation & @maryvhh
The Making of Mastering Food Innovation
Read my interview with Food Industry Magazine about ‘Why Innovation Needs a Rebel’, September 2025
Read my interview with EVMI ‘Met ziel en zaligheid in food’ (Wholeheartedly devoted to food), October 2025
Food Innovation Shop
Mastering Food Innovation via Amazon
Shipped worldwide, straight to your home
Mastering Food Innovation Limited Edition
An exclusive edition that awakens your senses
Shipping to NL & BE only
Food Innovation Fun Tear-Off Calendar 2026
Shipping to the Netherlands only
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