Start a Food Story

Food Innovation
with impact

Your one stop shop for innovating in food. Bite-sized consultancy for food entrepreneurs making impact bit by bit.

Translating inspiration into concepts, concepts into feasible products and products into impactful stories towards a healthy and sustainable future in food

START

Kickstart your food start up, your food innovation strategy or your food innovation project(s).

Spark your innovation process to fast-track real impact. 

FOOD

Solutions for every challenge in food production, marketing and business.

Rethinking production assets to unlock new potential products, markets and target groups.

STORY

“A good fuckup is a fucking good story”

Learn from others and order my book Mastering Food Innovation | Impact by Design or my Food Innovation Fun Tear-off calendar or both!

Inspiration

Betere Namen Smaken Lekkerder

Mary van Hoek-Hendriks te gast in de Namarama show van Floris Hülsmann Deze aflevering neem ik je mee naar de Horecava. De grootste food- en hospitalitybeurs van Nederland. Een plek waar smaken, concepten en vooral namen samenkomen. Tussen de stands en gesprekken door...

The Supermarket as Curator

If we curate museums, media and fashion because people cannot assess everything for themselves, why do we expect them to do so with food, the single most influential system for our health? In the art world, the concept of a curator carries an almost magical weight. A...

The success factors of sustainable food innovation

The success factors of sustainable food innovation: sustainability must be in your DNA CHANGE INC, By editor Maaike Kooijman, published 2 January 2026 From beet-based steaks to pea milk, from hybrid meat to rescued-vegetable soup: every year, countless new sustainable...

What the Food?! Podcast

Het hing al even in de lucht! De postcast die er móest komen…. What the Food?! Een frisse, korte, 2-wekelijkse podcast waarin Marc en ik food innovaties onder de loep nemen. What the Food?! Dé podcast waarin Mary en Marc food innovaties en mislukkingen, producten,...

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