Impact by design

Mastering 

Food Innovation

Impact by design

The ultimate guide to breakthrough innovations in the food industry. In a world where the food industry is constantly evolving, innovation is no longer optional, it is a necessity. Mastering Food Innovation offers a powerful combination of inspiration, strategy and practical tools to take your ideas to the next level. Whether you’re an entrepreneur with big dreams, an innovator within a multinational or a start-up aiming to make a difference, this book guides you step-by-step in creating innovations that have a real impact.

Real-World Examples

Insights from leading innovators with profitable business models for sustainable growth.

Food Innovation Journey

A proven Food Innovation Journey to navigate through the innovation process.

Tools

Practical tools to move quickly from idea to execution.

Product Features

Master advanced tools and strategic perspectives designed to elevate your Food Innovation Journey.
From visionary concept to market success.

ISBN 9789083557205

340 pages

English

May 30, 2025

For all the crazy food innovators, rebels, impactors working towards making the food world a better place for everyone.

Mary van Hoek-Hendriks
Innovator, Author, Impactor

recommended by

Innovation Veterans, Impact Investors and Entrepreneurs in the field of food, innovation and sustainability.

If you’re serious about reshaping the future of food, this book needs to be your go-to manual. Packed with actionable advice and inspiration towards a healthy and sustainable future.

Maurits Groen

Entrepreneur

Mary offers a fresh perspective on how to navigate the complexities of making food innovations a reality.

Shawn Harris

Entrepreneur & Investor

Mary has written a guide that bridges the gap between creativity and execution. A game-changer for the food industry.

Costas Papaikonomou

Innovation Veteran

in close collaboration

Mastering Food Innovation includes inspiring innovation journeys of trailblazing people, brands and organisations.

Foodmaker - Mastering Food Innovation
Groente & Fruitbrigade voor Voedselbanken - Mastering Food Innovation
Kipster Mastering Food Innovation
Fairtrade Original - Mastering Food Innovation
Floating Farm Rotterdam - Mastering Food Innovation
Spar - Mastering Food Innovation

In the media

Mary van Hoek-Hendriks emphasises that food innovation is about more than launching new products. It requires collaboration, testing in real-life contexts and a strong business case.

CHANGE INC.

January 2026

This book offers practical and strategic advice to food industry professionals, from start-up entrepreneurs to innovators working in multinational companies. 

Wageningen World

December 2025

Mary van Hoek-Hendriks is what you would call an authority in the field of food innovation.

Food Inspiration

November 2025

Food Innovator Mary van Hoek-Hendriks is living proof that “you miss every shot you don’t take” and that “every experience counts”. 

EVMI

October 2025

Successful innovation calls for a fool, a court jester. Someone who walks into closed doors and still gets back up. Mary van Hoek–Hendriks is that person. 

Food Industry Magazine

September 2025