interviews, book reviews, articles
in the
media
This book offers practical and strategic advice to food industry professionals, from start-up entrepreneurs to innovators working in multinational companies.
Mary van Hoek-Hendriks is what you would call an authority in the field of food innovation.
Food Innovator Mary van Hoek-Hendriks is living proof that “you miss every shot you don’t take” and that “every experience counts”.
Successful innovation calls for a fool, a court jester. Someone who walks into closed doors and still gets back up. Mary van Hoek–Hendriks is that person.
CHANGE INC.
Mary van Hoek-Hendriks shares key success factors for sustainable food innovations and explains that food innovation goes beyond product development and often requires rethinking entire value chains. Sustainable innovation only succeeds when creativity, market potential and practical execution come together.
January 2026
Dutch
Food Inspiration
Food innovation is the driving force behind renewal in our food system. But what are the do’s and don’ts? Mary van Hoek-Hendriks has been active in the field for 20 years and wrote a book about it. We spoke with her about the importance of perseverance, having a thick skin and why it’s essential to celebrate milestones.
November 2025
Dutch
Food Industry Magazine
Successful innovation calls for a fool — a court jester. Someone who walks into closed doors and still gets back up. Mary van Hoek–Hendriks is that person. Throughout her career, she’s encountered resistance more than once. Fortunately, she brings plenty of perseverance and enthusiasm to the table. In her new book, Mastering Food Innovation, she offers support for the fool — the one brave enough to keep going.
September 2025
English
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