Rotterdam, Wednesday 24 September 2025 Today, the book Mastering Food Innovation was celebrated with a launch at the very place where innovation is literally in motion: Floating Farm Rotterdam. A select and colourful group of food innovators, entrepreneurs,...
I absolutely love this photo! Let me take you behind the scenes of how it came to be. For years, I’ve been a fan of Foodmaker. I first met Lieven Vanlommel many years ago at an event where he spoke about the journey leading up to building Starmeal and Foodmaker. He...
What is a food innovator? A trendwatcher? A product developer? A project manager? A keynote speaker? A writer of vision documents? Or someone down to earth working with farmers on local food chains? The answer is simple: all of the above. A true food innovator is a...
Absolutely over the moon! Today, Friday 30 May, my book ‘MASTERING FOOD INNOVATION | Impact by Design’ goes live on Amazon. Since I release the Start a Food Story newsletter every the last Friday of the month I was determined to align this month’s newsletter with the...
Today, I had the honour of reviewing all your innovations – a true privilege! In preparation, I thoroughly enjoyed myself. This final roast is my unfiltered, uncensored, no-holds-barred, raw opinion. If you need resuscitation after this roast, require life-saving IV...
The food industry is constantly evolving. New concepts, sustainable innovations and healthier products are essential to meet changing consumer demands. But how do you turn a brilliant idea into a market-ready product? This is where the power of a food incubator comes...
