Start a Food Story x FoodPersonality
Innovation
Columns
Curious about the future of food? Explore Mary van Hoek-Hendriks’ FoodPersonality columns packed with observations, inspiration and practical insights for food professionals.
De AOW-bak van de Plus
Column by Mary van Hoek-Hendriks: Discover the hidden gem of Plus: a humble discount fridge where near-expiry products become culinary treasures. A witty reflection on food waste, consumer behaviour, and why retirees may be the supermarket’s most effective sustainability champions.
Tel wat je hebt, niet wat je mist!
The article by Mary van Hoek-Hendriks critiques the food industry’s focus on “free from” products, which emphasise absence rather than quality. It argues for celebrating product strengths and unique qualities instead of merely highlighting what is excluded, encouraging a more authentic connection with consumers.
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