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The Sustainability Manager is the Food Innovator of the Future!

The Sustainability Manager is the Food Innovator of the Future!

door Mary van Hoek-Hendriks | Nov 7, 2025 | Article

This week, the Impact Award of the Healthy Innovation Awards (Gezonde Innovatie Awards) van Food Personality en FoodLog was presented. The first prize was received by the Sustainability Manager of retailer Lidl.  The similarities between her work as a sustainability...
Dutch Design Week 2025 – Where to go – Mary’s favourites

Dutch Design Week 2025 – Where to go – Mary’s favourites

door Mary van Hoek-Hendriks | Oct 10, 2025 | Article

With only three days to go, I’m sharing my favourites of this year. It all started back in 2013 with a small ‘must-see’ list for students from HAS green academy, — those with an extraordinary interest in the future of food, innovation, design, and sustainability, to...
Mastering Food Innovation Festively Launched Among ‘The Crazy Ones’

Mastering Food Innovation Festively Launched Among ‘The Crazy Ones’

door Mary van Hoek-Hendriks | Sep 30, 2025 | Article, News

Rotterdam, Wednesday 24 September 2025 Today, the book Mastering Food Innovation was celebrated with a launch at the very place where innovation is literally in motion: Floating Farm Rotterdam. A select and colourful group of food innovators, entrepreneurs,...
Bouncing Ideas, Building Legacies: Meet the Design Fools

Bouncing Ideas, Building Legacies: Meet the Design Fools

door Mary van Hoek-Hendriks | Aug 28, 2025 | Article

I absolutely love this photo! Let me take you behind the scenes of how it came to be. For years, I’ve been a fan of Foodmaker. I first met Lieven Vanlommel many years ago at an event where he spoke about the journey leading up to building Starmeal and Foodmaker. He...
The Food Innovator as Chameleon: One Mission, Many Forms

The Food Innovator as Chameleon: One Mission, Many Forms

door Mary van Hoek-Hendriks | Jun 27, 2025 | Article

What is a food innovator? A trendwatcher? A product developer? A project manager? A keynote speaker? A writer of vision documents? Or someone down to earth working with farmers on local food chains? The answer is simple: all of the above. A true food innovator is a...
New book ‘MASTERING FOOD INNOVATION | Impact by Design’ offers Food Innovators a roadmap to successful market launch

New book ‘MASTERING FOOD INNOVATION | Impact by Design’ offers Food Innovators a roadmap to successful market launch

door Mary van Hoek-Hendriks | May 30, 2025 | Article, News

Absolutely over the moon! Today, Friday 30 May, my book ‘MASTERING FOOD INNOVATION | Impact by Design’ goes live on Amazon. Since I release the Start a Food Story newsletter every the last Friday of the month I was determined to align this month’s newsletter with the...
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Mary van Hoek-Hendriks
T. +31(0)644102145
E. mary@startafoodstory.com

 

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