For the second year in a row: the Food Innovation Fun Tear-Off Calendar!

What started last year as a “I-don’t-have-the-right-structure-for-my-book-Mastering Food Innovation-yet-but-I-do-have-a-lot-of-food-innovation-business-humour-that-doesn’t-fit-into-my-(serious)-book-so-I’ll-just-make-a-calendar” has now turned into a WORKACTION tradition.

Rebellious, Spicy & Challenging
While the first edition played it safe, the second edition is far more rebellious. It features new categories such as Food Fiascos & Fuck-Ups, where I guide you through 52 failed innovations and food scandals; the Kitchen of Curiosity, which challenges you weekly with inspiring creative prompts; and Food Innovation BUZZwords, where I poke fun at every buzzword in the world of food and innovation. Of course, the themed food days, Mary’s Golden Nuggets and spicy Food Quotes are back too. Want a sneak peek? Check out the PREVIEW attached.

Limited Stock, No Reprints
Last year, I released a second print due to unexpected success. This year, it’s one print run only. Once it’s sold out, it’s really sold out. So make sure you get your copy (NL & BE only) via the link below, and it’ll land on your doorstep in December. Ordering 10 or more? I’ll personally deliver them to you.

⭐⭐⭐
A few reactions of 2025 edition…

“With this weekend’s calendar page, I honestly feel like you had me in mind…” – Food Process Technologist

“I’m really happy with it! I used it to surprise my clients.” – Culinary Product Developer

“Such an innovative idea to be inspired all year long with fun, food innovation fails, tips and quotes for better food innovations!” – Interim Food Product Manager

For Who?
The Food Innovation Fun Tear-Off Calendar is made for curious minds and bold creators who want to shape the future of food. Whether you’re a food entrepreneur, product developer, brand strategist, marketer, trend watcher, or student, this calendar brings you daily inspiration with a playful twist. Ideal for

  • Food innovators and R&D teams
  • Start-ups and scale-ups in the food
  • Marketers and brand managers
  • Sustainability and health-driven changemakers
  • Teachers and students in food, design or business
  • Anyone with a passion for food and a hunger for creativity

Calendar Details

Title: Food Innovation Fun Tear-Off Calendar 2026
Author: Mary van Hoek-Hendriks
ISBN: 978903557229
Publisher: Start a Food Story B.V.
Price: €19,99 incl VAT excl Shipping (to NL and BE only)
Language: English