Insights & Inspiration
Innovation
Articles
Explore in-depth articles on food innovation, entrepreneurship, branding, sustainability and consumer trends. Discover practical insights and inspiring stories from the world of food.
The Most Powerful Ingredient of Ben & Jerry’s Was Never the Ice Cream…
Ben Cohen, co-founder of Ben & Jerry’s, emphasizes the brand’s mission-driven approach during a speech in Eindhoven. He advocates for businesses to stand for greater values and highlights the importance of authenticity in branding, urging entrepreneurs to fight for their core beliefs.
FOOD100: From List to Movement
10 Years of Food Changemakers & Food Heroes By Mary van Hoek-Hendriks, May 2026, photo’s by Nina Slagmolen, Oene Sierskma and myself The...
Innovatiekenner Mary van Hoek-Hendriks: “We hebben doorzetters nodig”
Interview Mary van Hoek-Hendriks met Supermarkt.Team Mei 2026 Een succesvolle innovatie vraagt volgens innovatie-expert Mary van Hoek-Hendriks om...
Mary van Hoek-Hendriks helpt overal met innoveren
Betere Namen Smaken Lekkerder
Mary van Hoek-Hendriks te gast in de Namarama show van Floris Hülsmann Deze aflevering neem ik je mee naar de Horecava. De grootste food- en...
The Supermarket as Curator
If we curate museums, media and fashion because people cannot assess everything for themselves, why do we expect them to do so with food, the single...
The success factors of sustainable food innovation
The success factors of sustainable food innovation: sustainability must be in your DNA CHANGE INC, By editor Maaike Kooijman, published 2 January...
Innovation starts with real people…
What do Heilige Boontjes, Oma's Soep and Mama's maaltijden have in common? In all three cases, the social mission originates directly from the...
The Sustainability Manager is the Food Innovator of the Future!
This week, the Impact Award of the Healthy Innovation Awards (Gezonde Innovatie Awards) van Food Personality en FoodLog was presented. The first...
Mastering Food Innovation Festively Launched Among ‘The Crazy Ones’
Rotterdam, Wednesday 24 September 2025 Today, the book Mastering Food Innovation was celebrated with a launch at the very place where innovation is...
Bouncing Ideas, Building Legacies: Meet the Design Fools
I absolutely love this photo! Let me take you behind the scenes of how it came to be. For years, I’ve been a fan of Foodmaker. I first met Lieven...
The Food Innovator as Chameleon: One Mission, Many Forms
What is a food innovator? A trendwatcher? A product developer? A project manager? A keynote speaker? A writer of vision documents? Or someone down...
New book ‘MASTERING FOOD INNOVATION | Impact by Design’ offers Food Innovators a roadmap to successful market launch
Absolutely over the moon! Today, Friday 30 May, my book ‘MASTERING FOOD INNOVATION | Impact by Design’ goes live on Amazon. Since I release the...
Firing Up Food Innovation: The Concept Roast That Sparks Change
Today, I had the honour of reviewing all your innovations – a true privilege! In preparation, I thoroughly enjoyed myself. This final roast is my...
From Idea to Success – The Power of a Food Incubator
The food industry is constantly evolving. New concepts, sustainable innovations and healthier products are essential to meet changing consumer...
Drive Impactful Innovation
Tomorrow's Bites with Andrés & Sjacco Mary van Hoek-Hendriks, a lecturer and expert in food innovation, reflects on her industry journey and the...
Innovatie als ondeugd van de CEO
De FMCG Innovatie Podcast met Theo Toering Bamboo Brands In deze aflevering, deel 2, praten we verder met Mary van Hoek-Hendriks over o.a. haar...
Innoveren gebeurt niet tussen 9-17, eerder tussen 17-9
De FMCG Innovatie Podcast met Theo Toering Bamboo Brands In deze aflevering gaan we in gesprek met Mary van Hoek-Hendriks. Mary heeft 10 jaar in het...
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