Absolutely over the moon! Today, Friday 30 May, my book ‘MASTERING FOOD INNOVATION | Impact by Design’ goes live on Amazon. Since I release the Start a Food Story newsletter every the last Friday of the month I was determined to align this month’s newsletter with the book launch. After nine months of preparation, it’s finally here…
Check my celebration video here: https://www.youtube.com/shorts/5tzlHpJ1YpY
For Who?
This book is for anyone who truly wants to make a difference in the food sector. MASTERING FOOD INNOVATION is written for entrepreneurs, innovation managers, product developers, marketers and changemakers in food. Whether you’re working at a start-up, scale-up, SME or multinational, this book will help you approach innovation more professionally and create sustainable impact. After more than twenty years working in food innovation in business and education, supporting start-ups and scale-ups, and collaborating with brands that want to change the food system, I’ve gathered my knowledge, experiences and practical insights into one complete guide. The result? A strategic and practical compass that helps you innovate faster, smarter and with greater impact. The foreword is written by visionary international food leader Shawn Harris.
For Who?
This book is for anyone who truly wants to make a difference in the food sector. MASTERING FOOD INNOVATION is written for entrepreneurs, innovation managers, product developers, marketers and changemakers in food. Whether you’re working at a start-up, scale-up, SME or multinational, this book will help you approach innovation more professionally and create sustainable impact. After more than twenty years working in food innovation in business and education, supporting start-ups and scale-ups, and collaborating with brands that want to change the food system, I’ve gathered my knowledge, experiences and practical insights into one complete guide. The result? A strategic and practical compass that helps you innovate faster, smarter and with greater impact. The foreword is written by visionary international food leader Shawn Harris.
Food Innovation Journey
In this book I introduce the Food Innovation Journey, a proven model that helps turn bold ideas into scalable innovations with both social and commercial impact. The book is packed with insights, tools and real-world cases from inspiring pioneers. I’m deeply grateful to work with these impact-driven changemakers. Their stories bring this journey to life.
If you’re serious about reshaping the future of food, this book is your go-to manual. Packed with actionable advice and inspiration towards a healthy and sustainable future.
What’s next?
Uploading and preparing the book for international distribution has been an innovation journey in itself. One of the biggest f#ck-ups in any market launch? Not having your distribution sorted while your marketing campaign is already live… So, I’m testing my distribution channel first. The official marketing campaign kicks off next week after Whit Sunday, with press releases to (trade) media and news outlets in the Netherlands and beyond.
And now… let me proudly introduce the Typo Treasure Hunt! Whoever spots the most typos, grammar issues or design glitches will win a VIP ticket to the official launch party this autumn. Yes, of course that includes a flawless copy of the special limited edition made exclusively for the launch. Taking part is easy. Click on the image below to drop in all the errors you’ve spotted. You can also share your wildest ideas there and even leave a ⭐⭐⭐⭐⭐ review if you’d like to be featured (with your name!) on my website. Let the hunt begin…
Book Details
Title
MASTERING FOOD INNOVATION – Impact by Design
Author
Mary van Hoek-Hendriks
ISBN: 9789083557205
Publisher: Start a Food Story B.V.
Price: $89 / €85
Language: English
Available via: Amazon (worldwide) and shop (The Netherlands)
If you came to this point reading this newsletter, thank you and stay tuned for more Food Innovation stories next month!
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