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The Supermarket as Curator

The Supermarket as Curator

by Mary van Hoek-Hendriks | Jan 16, 2026 | Article, Free Stuff, Newsletter

If we curate museums, media and fashion because people cannot assess everything for themselves, why do we expect them to do so with food, the single most influential system for our health? In the art world, the concept of a curator carries an almost magical weight. A...
The success factors of sustainable food innovation

The success factors of sustainable food innovation

by Mary van Hoek-Hendriks | Jan 2, 2026 | Article, Free Stuff, Interview, News

The success factors of sustainable food innovation: sustainability must be in your DNA CHANGE INC, By editor Maaike Kooijman, published 2 January 2026 From beet-based steaks to pea milk, from hybrid meat to rescued-vegetable soup: every year, countless new sustainable...
Innovation starts with real people…

Innovation starts with real people…

by Mary van Hoek-Hendriks | Dec 1, 2025 | Article, Free Stuff, Newsletter

What do Heilige Boontjes, Oma’s Soep and Mama’s maaltijden have in common? In all three cases, the social mission originates directly from the founders. Meet the Founders Heilige Boontjes: coffee as a compass for a second chance. Heilige Boontjes (in...
The Sustainability Manager is the Food Innovator of the Future!

The Sustainability Manager is the Food Innovator of the Future!

by Mary van Hoek-Hendriks | Nov 7, 2025 | Article, Free Stuff, Newsletter

This week, the Impact Award of the Healthy Innovation Awards (Gezonde Innovatie Awards) van Food Personality en FoodLog was presented. The first prize was received by the Sustainability Manager of retailer Lidl.  The similarities between her work as a sustainability...
Dutch Design Week 2025 – Where to go – Mary’s favourites

Dutch Design Week 2025 – Where to go – Mary’s favourites

by Mary van Hoek-Hendriks | Oct 24, 2025 | Article, Free Stuff

With only three days to go, I’m sharing my favourites of this year. It all started back in 2013 with a small ‘must-see’ list for students from HAS green academy, — those with an extraordinary interest in the future of food, innovation, design, and sustainability, to...
Mastering Food Innovation Festively Launched Among ‘The Crazy Ones’

Mastering Food Innovation Festively Launched Among ‘The Crazy Ones’

by Mary van Hoek-Hendriks | Sep 30, 2025 | Article, News, Newsletter

Rotterdam, Wednesday 24 September 2025 Today, the book Mastering Food Innovation was celebrated with a launch at the very place where innovation is literally in motion: Floating Farm Rotterdam. A select and colourful group of food innovators, entrepreneurs,...
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© START A FOOD STORY 2025

Ready to take your food innovation to the next level? Let’s make it happen together!

Mary van Hoek-Hendriks
T. +31(0)644102145
E. mary@startafoodstory.com

 

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