Start a Food Story
insights &
inspiration
Fresh perspectives, proven strategies and tools to inspire your Food Innovation Journey.
Speaking
Inspiring audiences with fresh perspectives and actionable insights on food innovation.
Writing
Authoring books and sharing proven insights to drive successful food innovation.
Reviewing
Assessing and recognising innovation with a sharp, strategic perspective.
Insights & Inspiration
Keynotes & Talks
Inspiring audiences and contributing to the future of food innovation as speaker and jury member.
- Keynotes: Delivering fresh perspectives and actionable insights on food innovation
- Talks & Moderation: Leading engaging conversations and guiding panels with energy and focus
- Jury Panel: Evaluating and recognising innovation with a sharp, strategic lens
Let’s talk about your event!
Books & Tools
Proven frameworks and practical tools to turn food innovation into real impact.
- Books: Discover the methodology behind successful food innovation in Mastering Food Innovation
- Innovation Tools: Practical tools designed to inspire, structure and accelerate innovation
- Food Innovation Fun Calendar: Daily inspiration to keep creativity and momentum going
What the Food?! Podcast
Exploring Dutch stories, trends and realities shaping food innovation.
- Industry Insights: Conversations with Marc & Mary about various food innovation topics
- Real Stories: Behind-the-scenes of successes, challenges and lessons learned
- Fresh Perspectives: New ways of thinking to inspire action and innovation
Food Innovation Articles
Fresh insights and perspectives to spark new thinking in food innovation.
- Trends & Insights: Exploring developments shaping the future of food
- Lessons Learned: Real experiences from innovation projects, awesome entrepreneurs and collaborations
- Ideas to Act On: Practical inspiration you can apply directly
Recent Articles
Betere Namen Smaken Lekkerder
Mary van Hoek-Hendriks te gast in de Namarama show van Floris...
The Supermarket as Curator
If we curate museums, media and fashion because people cannot assess...
The success factors of sustainable food innovation
The success factors of sustainable food innovation: sustainability...
Featured in
Buy the book
Mastering Food Innovation – Impact by Design is the ultimate guide to breakthrough innovation in the food industry. It offers a powerful combination of inspiration, strategy and practical tools to take your ideas to the next level.
Real-World Examples
Insights from leading innovators with profitable business models for sustainable growth.
50 Tools
Practical tools to move quickly from idea to execution.
Food Innovation Journey
A proven Food Innovation Journey to navigate through the innovation process.
To Whom?
To all the crazy food innovators, rebels, impactors working towards making the food world a better place for everyone.















