Start a Food Story
Food Innovation
with impact
I help food companies move from insight to execution: faster, smarter and with confidence.
Services & Products
Innovation in a DAY
Or in a WEEK or in a YEAR….
Food Innovation Consultancy, Keynotes & Coaching
Stories
Inspiring Articles, Podcasts & Columns
Fresh perspectives, proven strategies and inspiration
Shop
Books & Tools
To inspire your Food Innovation Journey
NEWS
PRESS RELEASE New book Mastering Food Innovation puts innovation in motion, how to make an impact in the food sector
Eindhoven, 10 June 2025 With the publication of Mastering Food Innovation | Impact by Design, innovation strategist and food impactor Mary van Hoek-Hendriks introduces a powerful new standard for anyone working on the future of food. The book offers both a strategic...
Innovation in a DAY
Innovation Trajectories
From quick wins to full innovation trajectories. Choose the pace that works for you.
- Innovation in a Day: Quick inspiration + action
- Innovation in a Week: Focused sprint, tangible results
- Innovation in a Year: Full innovation journey with measurable impact
Speaking
Fresh Perspectives to Drive Innovation
- Keynotes & Talks: Delivering fresh perspectives and actionable insights on food innovation
- Moderation: Leading engaging conversations and guiding panels with energy and focus
- Jury Panel: Evaluating and recognising innovation with a sharp, strategic lens
WRiting
Books, Tools & Articles
Fresh insights and perspectives to spark new thinking in food innovation.
- Trends & Insights: Exploring developments shaping the future of food
- Lessons Learned: Real experiences from innovation projects, awesome entrepreneurs and collaborations
- Ideas to Act On: Practical inspiration you can apply directly
MARY
Start a Food Story
Mary van Hoek-Hendriks is a force of nature in the food innovation world: part strategist, part creative wizard and part reality-checker. Through Start a Food Story, she helps start-ups turn ambitious ideas into sustainable business cases and guides innovation teams in bigger companies to move faster, think smarter, and actually get things done.
Featured in
Join My Newsletter
Discover monthly stories and insights from the frontier of food innovation. Stay curious, stay inspired.
