Start a Food Story
Food Innovation
with impact
I help food companies move from insight to execution: faster, smarter and with confidence.
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Innovation in a DAY
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Food Innovation Consultancy, Keynotes & Coaching
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Fresh perspectives, proven strategies and inspiration
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NEWS
Mastering Food Innovation Festively Launched Among ‘The Crazy Ones’
Rotterdam, Wednesday 24 September 2025 Today, the book Mastering Food Innovation was celebrated with a launch at the very place where innovation is literally in motion: Floating Farm Rotterdam. A select and colourful group of food innovators, entrepreneurs,...
Innovation in a DAY
Innovation Trajectories
From quick wins to full innovation trajectories. Choose the pace that works for you.
- Innovation in a Day: Quick inspiration + action
- Innovation in a Week: Focused sprint, tangible results
- Innovation in a Year: Full innovation journey with measurable impact
Speaking
Fresh Perspectives to Drive Innovation
- Keynotes & Talks: Delivering fresh perspectives and actionable insights on food innovation
- Moderation: Leading engaging conversations and guiding panels with energy and focus
- Jury Panel: Evaluating and recognising innovation with a sharp, strategic lens
WRiting
Books, Tools & Articles
Fresh insights and perspectives to spark new thinking in food innovation.
- Trends & Insights: Exploring developments shaping the future of food
- Lessons Learned: Real experiences from innovation projects, awesome entrepreneurs and collaborations
- Ideas to Act On: Practical inspiration you can apply directly
MARY
Start a Food Story
Mary van Hoek-Hendriks is a force of nature in the food innovation world: part strategist, part creative wizard and part reality-checker. Through Start a Food Story, she helps start-ups turn ambitious ideas into sustainable business cases and guides innovation teams in bigger companies to move faster, think smarter, and actually get things done.
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