• Home
    • About Mary
  • Innovation Leadership
  • Innovation Programs
  • Insights & Inspiration
    • Food Innovation Products
    • Mastering Food Innovation
    • Inspiration
    • What the Food?!
  • Food Innovation Shop
Innovation starts with real people…

Innovation starts with real people…

by Mary van Hoek-Hendriks | Dec 1, 2025 | Article, Free Stuff, Newsletter

What do Heilige Boontjes, Oma’s Soep and Mama’s maaltijden have in common? In all three cases, the social mission originates directly from the founders. Meet the Founders Heilige Boontjes: coffee as a compass for a second chance. Heilige Boontjes (in...
Mastering Food Innovation Festively Launched Among ‘The Crazy Ones’

Mastering Food Innovation Festively Launched Among ‘The Crazy Ones’

by Mary van Hoek-Hendriks | Sep 30, 2025 | Article, News, Newsletter

Rotterdam, Wednesday 24 September 2025 Today, the book Mastering Food Innovation was celebrated with a launch at the very place where innovation is literally in motion: Floating Farm Rotterdam. A select and colourful group of food innovators, entrepreneurs,...
Bouncing Ideas, Building Legacies: Meet the Design Fools

Bouncing Ideas, Building Legacies: Meet the Design Fools

by Mary van Hoek-Hendriks | Aug 28, 2025 | Article, Free Stuff

I absolutely love this photo! Let me take you behind the scenes of how it came to be. For years, I’ve been a fan of Foodmaker. I first met Lieven Vanlommel many years ago at an event where he spoke about the journey leading up to building Starmeal and Foodmaker. He...
The Food Innovator as Chameleon: One Mission, Many Forms

The Food Innovator as Chameleon: One Mission, Many Forms

by Mary van Hoek-Hendriks | Jun 27, 2025 | Article, Free Stuff, Newsletter

What is a food innovator? A trendwatcher? A product developer? A project manager? A keynote speaker? A writer of vision documents? Or someone down to earth working with farmers on local food chains? The answer is simple: all of the above. A true food innovator is a...
PRESS RELEASE New book Mastering Food Innovation puts innovation in motion, how to make an impact in the food sector

PRESS RELEASE New book Mastering Food Innovation puts innovation in motion, how to make an impact in the food sector

by Mary van Hoek-Hendriks | Jun 10, 2025 | Article, Free Stuff, News

Eindhoven, 10 June 2025 With the publication of Mastering Food Innovation | Impact by Design, innovation strategist and food impactor Mary van Hoek-Hendriks introduces a powerful new standard for anyone working on the future of food. The book offers both a strategic...
« Older Entries

© START A FOOD STORY 2025

Ready to take your food innovation to the next level? Let’s make it happen together!

Mary van Hoek-Hendriks
T. +31(0)644102145
E. mary@startafoodstory.com

 

  • Follow
  • Follow
  • Follow
  • Follow

About Mary

In the Media

Join my Newsletter

Food Innovation Shop

Website Terms

Privacy Statement