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FOOD100: From List to Movement

FOOD100: From List to Movement

by Mary van Hoek-Hendriks | May 28, 2026 | Article, Free Stuff, Newsletter

10 Years of Food Changemakers & Food Heroes By Mary van Hoek-Hendriks, May 2026, photo’s by Nina Slagmolen, Oene Sierskma and myself The Netherlands’ national FOOD100 list celebrates the country’s most influential food innovators and changemakers working towards a...
The Supermarket as Curator

The Supermarket as Curator

by Mary van Hoek-Hendriks | Jan 16, 2026 | Article, Free Stuff, Newsletter

If we curate museums, media and fashion because people cannot assess everything for themselves, why do we expect them to do so with food, the single most influential system for our health? In the art world, the concept of a curator carries an almost magical weight. A...
Innovation starts with real people…

Innovation starts with real people…

by Mary van Hoek-Hendriks | Dec 1, 2025 | Article, Free Stuff, Newsletter

What do Heilige Boontjes, Oma’s Soep and Mama’s maaltijden have in common? In all three cases, the social mission originates directly from the founders. Meet the Founders Heilige Boontjes: coffee as a compass for a second chance. Heilige Boontjes (in...
The Sustainability Manager is the Food Innovator of the Future!

The Sustainability Manager is the Food Innovator of the Future!

by Mary van Hoek-Hendriks | Nov 7, 2025 | Article, Free Stuff, Newsletter

This week, the Impact Award of the Healthy Innovation Awards (Gezonde Innovatie Awards) van Food Personality en FoodLog was presented. The first prize was received by the Sustainability Manager of retailer Lidl.  The similarities between her work as a sustainability...
Mastering Food Innovation Festively Launched Among ‘The Crazy Ones’

Mastering Food Innovation Festively Launched Among ‘The Crazy Ones’

by Mary van Hoek-Hendriks | Sep 30, 2025 | Article, News, Newsletter

Rotterdam, Wednesday 24 September 2025 Today, the book Mastering Food Innovation was celebrated with a launch at the very place where innovation is literally in motion: Floating Farm Rotterdam. A select and colourful group of food innovators, entrepreneurs,...
The Food Innovator as Chameleon: One Mission, Many Forms

The Food Innovator as Chameleon: One Mission, Many Forms

by Mary van Hoek-Hendriks | Jun 27, 2025 | Article, Free Stuff, Newsletter

What is a food innovator? A trendwatcher? A product developer? A project manager? A keynote speaker? A writer of vision documents? Or someone down to earth working with farmers on local food chains? The answer is simple: all of the above. A true food innovator is a...
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Mary van Hoek-Hendriks
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E. mary@startafoodstory.com

 

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