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The success factors of sustainable food innovation

The success factors of sustainable food innovation

by Mary van Hoek-Hendriks | Jan 2, 2026 | Article, Free Stuff, Interview, News

The success factors of sustainable food innovation: sustainability must be in your DNA CHANGE INC, By editor Maaike Kooijman, published 2 January 2026 From beet-based steaks to pea milk, from hybrid meat to rescued-vegetable soup: every year, countless new sustainable...
Innovation starts with real people…

Innovation starts with real people…

by Mary van Hoek-Hendriks | Dec 1, 2025 | Article, Free Stuff, Newsletter

What do Heilige Boontjes, Oma’s Soep and Mama’s maaltijden have in common? In all three cases, the social mission originates directly from the founders. Meet the Founders Heilige Boontjes: coffee as a compass for a second chance. Heilige Boontjes (in...
PRESS RELEASE New book Mastering Food Innovation puts innovation in motion, how to make an impact in the food sector

PRESS RELEASE New book Mastering Food Innovation puts innovation in motion, how to make an impact in the food sector

by Mary van Hoek-Hendriks | Jun 10, 2025 | Article, Free Stuff, News

Eindhoven, 10 June 2025 With the publication of Mastering Food Innovation | Impact by Design, innovation strategist and food impactor Mary van Hoek-Hendriks introduces a powerful new standard for anyone working on the future of food. The book offers both a strategic...
New book ‘MASTERING FOOD INNOVATION | Impact by Design’ offers Food Innovators a roadmap to successful market launch

New book ‘MASTERING FOOD INNOVATION | Impact by Design’ offers Food Innovators a roadmap to successful market launch

by Mary van Hoek-Hendriks | May 30, 2025 | Article, Free Stuff, News, Newsletter

Absolutely over the moon! Today, Friday 30 May, my book ‘MASTERING FOOD INNOVATION | Impact by Design’ goes live on Amazon. Since I release the Start a Food Story newsletter every the last Friday of the month I was determined to align this month’s newsletter with the...
Drive Impactful Innovation

Drive Impactful Innovation

by Mary van Hoek-Hendriks | Apr 17, 2024 | Free Stuff, Interview, Podcasts

Tomorrow’s Bites with Andrés & Sjacco Mary van Hoek-Hendriks, a lecturer and expert in food innovation, reflects on her industry journey and the crucial role of fostering impactful innovations. She defines food innovation as creating new, feasible, and...

© START A FOOD STORY 2025

Ready to take your food innovation to the next level? Let’s make it happen together!

Mary van Hoek-Hendriks
T. +31(0)644102145
E. mary@startafoodstory.com

 

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