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Innovation starts with real people…

Innovation starts with real people…

by Mary van Hoek-Hendriks | Dec 1, 2025 | Article, Free Stuff, Newsletter

What do Heilige Boontjes, Oma’s Soep and Mama’s maaltijden have in common? In all three cases, the social mission originates directly from the founders. Meet the Founders Heilige Boontjes: coffee as a compass for a second chance. Heilige Boontjes (in...
The Sustainability Manager is the Food Innovator of the Future!

The Sustainability Manager is the Food Innovator of the Future!

by Mary van Hoek-Hendriks | Nov 7, 2025 | Article, Free Stuff, Newsletter

This week, the Impact Award of the Healthy Innovation Awards (Gezonde Innovatie Awards) van Food Personality en FoodLog was presented. The first prize was received by the Sustainability Manager of retailer Lidl.  The similarities between her work as a sustainability...
Dutch Design Week 2025 – Where to go – Mary’s favourites

Dutch Design Week 2025 – Where to go – Mary’s favourites

by Mary van Hoek-Hendriks | Oct 24, 2025 | Article, Free Stuff

With only three days to go, I’m sharing my favourites of this year. It all started back in 2013 with a small ‘must-see’ list for students from HAS green academy, — those with an extraordinary interest in the future of food, innovation, design, and sustainability, to...
Bouncing Ideas, Building Legacies: Meet the Design Fools

Bouncing Ideas, Building Legacies: Meet the Design Fools

by Mary van Hoek-Hendriks | Aug 28, 2025 | Article, Free Stuff

I absolutely love this photo! Let me take you behind the scenes of how it came to be. For years, I’ve been a fan of Foodmaker. I first met Lieven Vanlommel many years ago at an event where he spoke about the journey leading up to building Starmeal and Foodmaker. He...
The Food Innovator as Chameleon: One Mission, Many Forms

The Food Innovator as Chameleon: One Mission, Many Forms

by Mary van Hoek-Hendriks | Jun 27, 2025 | Article, Free Stuff, Newsletter

What is a food innovator? A trendwatcher? A product developer? A project manager? A keynote speaker? A writer of vision documents? Or someone down to earth working with farmers on local food chains? The answer is simple: all of the above. A true food innovator is a...
PRESS RELEASE New book Mastering Food Innovation puts innovation in motion, how to make an impact in the food sector

PRESS RELEASE New book Mastering Food Innovation puts innovation in motion, how to make an impact in the food sector

by Mary van Hoek-Hendriks | Jun 10, 2025 | Article, Free Stuff, News

Eindhoven, 10 June 2025 With the publication of Mastering Food Innovation | Impact by Design, innovation strategist and food impactor Mary van Hoek-Hendriks introduces a powerful new standard for anyone working on the future of food. The book offers both a strategic...
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Mary van Hoek-Hendriks
T. +31(0)644102145
E. mary@startafoodstory.com

 

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