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New book ‘MASTERING FOOD INNOVATION | Impact by Design’ offers Food Innovators a roadmap to successful market launch

New book ‘MASTERING FOOD INNOVATION | Impact by Design’ offers Food Innovators a roadmap to successful market launch

by Mary van Hoek-Hendriks | May 30, 2025 | Article, Free Stuff, News, Newsletter

Absolutely over the moon! Today, Friday 30 May, my book ‘MASTERING FOOD INNOVATION | Impact by Design’ goes live on Amazon. Since I release the Start a Food Story newsletter every the last Friday of the month I was determined to align this month’s newsletter with the...
Firing Up Food Innovation: The Concept Roast That Sparks Change

Firing Up Food Innovation: The Concept Roast That Sparks Change

by Mary van Hoek-Hendriks | Mar 28, 2025 | Article, Free Stuff, Newsletter

Today, I had the honour of reviewing all your innovations – a true privilege! In preparation, I thoroughly enjoyed myself. This final roast is my unfiltered, uncensored, no-holds-barred, raw opinion. If you need resuscitation after this roast, require life-saving IV...
From Idea to Success – The Power of a Food Incubator

From Idea to Success – The Power of a Food Incubator

by Mary van Hoek-Hendriks | Feb 28, 2025 | Article, Free Stuff, Newsletter

The food industry is constantly evolving. New concepts, sustainable innovations and healthier products are essential to meet changing consumer demands. But how do you turn a brilliant idea into a market-ready product? This is where the power of a food incubator comes...
Drive Impactful Innovation

Drive Impactful Innovation

by Mary van Hoek-Hendriks | Apr 17, 2024 | Free Stuff, Interview, Podcasts

Tomorrow’s Bites with Andrés & Sjacco Mary van Hoek-Hendriks, a lecturer and expert in food innovation, reflects on her industry journey and the crucial role of fostering impactful innovations. She defines food innovation as creating new, feasible, and...
Innoveren gebeurt niet tussen 9-17, eerder tussen 17-9

Innoveren gebeurt niet tussen 9-17, eerder tussen 17-9

by Mary van Hoek-Hendriks | Oct 27, 2023 | Free Stuff, Interview, Podcasts

De FMCG Innovatie Podcast met Theo Toering Bamboo Brands In deze aflevering gaan we in gesprek met Mary van Hoek-Hendriks. Mary heeft 10 jaar in het bedrijfsleven gewerkt bij diverse foodbedrijven en nu alweer ruim 10 jaar in het onderwijs. Altijd focus op product...
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© START A FOOD STORY 2025

Ready to take your food innovation to the next level? Let’s make it happen together!

Mary van Hoek-Hendriks
T. +31(0)644102145
E. mary@startafoodstory.com

 

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